Copying vs Duplicate Content (2017)

Do you know the difference between copying and duplicate content? The word duplicate content might seem to mean one thing but it actually describes another. Google has rules about duplicate content, but they are mostly talking about the instance of two identical pages, such as a “regular” page and a “printer” page. There are also … Read more

Writing Effective Meta Descriptions

The meta description is the ~160 character snippet that summarizes a post’s content and it is written in HTML. In other words, YOUR advertising copy! So let us look at best practices for… Writing Effective Meta Descriptions The meta description appears underneath the clickable links in the search engine results page (SERP). If you are … Read more

Keywords And What They Do

Keywords are words or phrases that people use to search in search engines. If I type Heritage Apples into Google, Heritage Apples are my keywords for the search. And Google will come back with about 5.5 million search results for my query. If Heritage Apples was my niche, I would have a lot of competition! … Read more