Keywords and what they do
Keywords are words or phrases that people use to search in search engines. If I type Heritage Apples into Google, Heritage Apples are my keywords for the search. And Google will come back with about 5.5 million search results for my query. If Heritage Apples was my niche, I would have a lot of competition!
If a person’s search uses the same keywords that are in your post, your site will show up in their search results. This is a key part of Search Engine Optimization (SEO). Avoid grammatically incorrect keywords. Typos are random, and not very many people will actually be searching for “how to to find heritage apples”, so while your competition is small your traffic may be non-existent.
Some keywords are highly competitive while others get very little interest. This is why we go looking for the “low hanging fruit” long tail keywords which use our keyword with other words that are less competitive, but still relevant to our theme. Less competitive keywords will still bring searchers to our site. Because there are so many variations on each theme (niche), we can be sure that some people will be searching for the keywords that we have used.
Ideally, we want visitors who are interested in what we are talking about. And Google wants to direct interested visitors to sites where they will get the information that they are searching for. With some well written content, these two things will come together.
How to find keywords
There are plenty of keyword tools on the internet; some are free and some are paid and some are free to try before you pay. Your cheapest keyword tool is GOOGLE because it is free, always. It may be helpful for you to keep all of your keyword research in a spreadsheet, including traffic and competition for that word or words. The only issue with not using a keyword tool is that Google will not give you the traffic or competition numbers.
Type a keyword or words into a Google search bar; Google will automatically try to predict what you are searching for. This prediction can yield some nice directions for your theme to go in. For example, when I type in Heritage Apples and then put a space after “apples”, Google will try to guess what I will type next. Some of the Googles guesses that I got are: “Ontario”, and “nz” as well as “of Ireland”. Look at that! You now have 3 new subjects for posts: Ontario, New Zealand and Ireland.
There is also the “Alphabet Soup” technique. Type in your keyword, a space, and then the letter “a”, checking to see what Google is guessing for your search. Still using the heritage apple them, for “a”, I got: “Australia” and “a new sensation”. Not sure what a new sensation is (turns out it is a book), but if your theme is heritage apples, this could mean a whole new area to search. Keep doing this but substituting the “a” for the rest of the letters of the alphabet.
You can get some excellent ideas on subjects for your theme this way. And don’t forget to just type in your keyword or long tail keyword and see what the search results are. If you can tell which sites are affiliates, you may not have much competition, but you will want to know if you are competing against authority sites (the big players).
How to use keywords effectively
Regardless of whether your keyword is one word or a phrase, it is important not to overdo it when placing them into your posts. It should always look natural, so just keep your keyword in mind while you write.
You want a keyword in the title of your post, as well as the first paragraph, and the conclusion. This first paragraph is an excellent place to put a long tail keyword. Try to keep most of the long tail keyword intact in a sentence if you can. If your long tail keyword is not proper English, you will have to adapt it, choosing the most key part. Then go ahead and write the rest of your post. Keywords can also be placed into the tags for your media, but this only works of the media is relevant to the post.
It is also fine to add keywords to your meta description. In some website themes, you can edit the meta description yourself and write anything meaningful to help visitors decide to choose your site. Do not use the keyword more than once in your description.
I hope that I have given you some useful information about keywords and what they do for your posts. Also see my post on writing interesting content here. Please leave comments or questions in the comment box below.
About keyword tools.
Many keyword tools are try-before-you-buy. Be aware when shopping for a keyword tool, of any limits on the number of keywords that you can search monthly. Look for keywords that have high search volume and low competition.
Jaaxy has a 30-keyword search trial, and then $19/month. I have used Jaaxy, and it is pretty impressive and has a lot of useful statistics, like traffic, and competition for your keyword. It also has a “Keyword Quality Indicator” which lets you know about the competition using stop light colors; red, yellow and green for great! Click here for a free trial.
Wordstream has a 10 keyword search trial and then you can search once a day after that.
There is also Wordtracker, which has a 7 day trial and is $27/ month after.
Open two windows on your computer and try out the same keyword or long tail keyword in both of your free tools and see if you get the same results. Ultimately, you are looking for keywords with traffic above 100 and a QSR/Competition of under 100. Traffic above 100 means that people are actively visiting sites using these keywords. Competition means the relative number of sites using this keyword in its title or description.