How To Get Blog Traffic from Pinterest

Today I will help you understand how to get blog traffic from Pinterest. Whenever I write a post and talk about the subject of traffic from Pinterest, I am surprised by the number of comments that I get from readers who do not know about this amazing source of traffic. Huh? I thought I was the last person to discover this gold mine! Today we talk about

There are two sides to Pinterest. First, there is the Pinterest for scrapbooking types, crafters and people who post recipes. In other words, shoppers.

And then there is Pinterest for business, and these people are also known as marketers. Are you picking up what I am putting down?



“This site uses affiliate links. If you click a link and purchase something, I may receive compensation at no extra cost to you. This helps to fund my blog, so thank you for that. Full disclosure at the bottom of the page.”

Who uses Pinterest for business, you may ask?

Well, on the Pinterest “Success Stories” page, you can read how Carnival Cruises started marketing with Pinterest in 2016 because 62% of pinners plan future travel on Pinterest.

Or how Honda started working with Pinterest because many pinners are actively searching for cars that they want to buy, and Pinterest reaches 59% of adults who are likely to buy a car in the next 6 months.

Related Post: How to Use Pinterest for Business

Who else uses Pinterest?

Sephora. Lowe’s. Shaw Communications. Stella Artois (A Belgian beer). These companies are all jumping on the Pinterest bandwagon because they can see the reach that is available from people who are searching and shopping on the world’s number one visual search engine. Join us!

I personally went from having almost zero views on Pinterest to having 60K in about 3 and a half months. Now those are Pinterest views, not page views via Google Analytics.

Need an awesome Pinterest course for beginners?

I recommend Pinterest Ninja, which is both affordable and robust, and will help you organize your blog for success! If you are a beginner blogger looking for traffic, this course will set you up for the win!

However those Pinterest views translated into page views, which increased monthly.

The first month that I was actively pinning (pinning my stuff and pins from others) my page views went up by 700; the next month it was up by 1000. In the beginning I did not belong to any group boards. I now belong to about 22 33 and I keep applying.

Yes! Free, organic traffic coming to my blog daily.

Can you see the value of being a part of this? Pinterest loves content marketers because they provide something for the shoppers to shop for! Would you like to tap into some of those shoppers? If so…

This is how you get blog traffic from Pinterest

1. You need a Pinterest for business account

If you have a personal account, but it is not related to your niche website, then go ahead and create a new business account. There is no penalty for having two accounts.

Just go to the top right of your profile page and click on the 3 horizontal dots and Pinterest will offer you a free business account.

The business account gives you access to analytics, which will tell you which of your pins are being clicked most often so that you can keep creating that type of content.

2. Verify your account

You will also want to verify your account by uploading the URL from a blog post (not your home page), and wait for approval, which can take a few hours to overnight.

3. Apply for Rich Pins

Rich pins give shoppers more information about what you pin(s) are about. For many bloggers, the Article rich pins allow you more promotion options for your website from within the pins. If you will be posting recipes with your pins, then recipe rich pins show your recipe ingredients when someone clicks that pin.

How to get free blog traffic from Pinterest
PIN IT! How to get free blog traffic from Pinterest

Create pinnable images for your blog posts

You can use a photo editor like Canva, which comes with Pinterest pin template. The ideal size is 600 pixels wide by 900 pixels high, a 2:3 ratio. Longer pins will get cut off in the feed.

If you want to learn how to create great images right off the bat, I suggest you sign up for my newsletter and get access to my resource library. I have a free printable guide to creating pins using free Canva. The opt-in form is at the top of this page.

The following post shows you how to use Canva 1.0. The latest version of Canva is 2.0 but the guide still applies. Canva 2.0 just has more than the 1.0 version.

Related Post: Simple Branding Tutorial

Create a pin and insert it into your blog post. Be sure to keep it full size. Check this in the right side menu as you are choosing your image.

Next, upload the pin to Pinterest, link your blog post URL and write a keyword-rich description and include a few relevant hashtags if you like. Hashtags are not mandatory but a description is very important.

After you save the pin, Pinterest will ask you if you want to see it. Click yes, and then take the URL from your pin and go back to your blog post and edit the alt description of the pin with your new URL from Pinterest so that they link to each other.

Pinterest likes helpful pins

Without giving your blog post away, write as much into the pin description as you can to describe how it will help readers. And don’t forget the call to action!

If you look around Pinterest you will quickly be able to tell which images seem to more pinnable than others. Bright, happy colors versus dark. Easy to read fonts versus cursive scripts that are almost illegible. Photos that convey a positive feeling.  Photos of yummy, attractive foods. And don’t forget that call to action, so promote, promote, promote.

Related Post: Start Pinning with Pinterest

When to pin

Well, according to the latest updates Pinterest is looking for fresh pins daily. Time of day no longer seems to matter, however consistency does.

The latest from Pinterest says that you should save the new pin the most relevant board, and then pin it to your “Best of “ board, so I upload a new pin on day one to the relevant board and the next day I pin the same pin to my best of. Rinse. Repeat.

Because I am also using Tailwind, I have access to their analytics as well. After you have been pinning for a couple of weeks using Tailwind you will see when the best time to pin to your group boards is, which is a handy feature because the more eyes that you can get on your pin, the more potential visitors will come to read your blog post, and hopefully click on your call to action.

Create niche-specific boards for your profile

For example, if you have a recipe site you might have boards called: breakfasts, lunches, dinners, snacks, desserts, soups etc.

Try to create at least 10 boards

Plus your Best Of board, which is where you pin only your own pins.

When you are first starting out you will  not have many pins for each of the boards, so use the search function in Pinterest to find other profiles in the same niche as your website. Look for pins that you can save into your new boards.

This is also a great way to see how other people name their boards. Ideally, you can just search your niche and click enter and Pinterest will give you the top search results.

You can also use keywords for your board names.

Look at my boards (and feel free to follow me while you are there! Thank you!) to see how I did it. Not all of my boards are keyword specific because even though the topics are relevant in some way, they are not relevant to my website per se.

For example, my Income Reports board or my Saving Money and Frugal Living. People want to know how long it takes to earn money with a blog or how to survive while you are waiting to make money, so I am happy to have boards with that information.

Join group boards

A webinar came out in May 2018 that said Pinterest does not agree that giant group boards with tons of collaborators is a good idea. So of course people started to freak out.

These days you will see a lot of small group boards starting up and accepting new contributors, so it should be much easier to find boards to join.

Try to avoid general “catch all” boards.

Boards that are for any and every niche make it harder to get quality pins for your niche. Instead, be choosy and niche-down as much as you can.

If you blog about blogging,freelancing, making money online, or other related topics you can join my group board, Fearless Bloggers. Just follow my profile, email me with your profile link and I will add you. You must pin one of the boards pins for every pin of yours that you save to the group board.

find groups that are engaged in active pinning

This is more important than finding groups that have thousands of collaborators but no one is sharing pins. You want as many people to see your pins as possible, and to click through to your website.

Going back to the Pinterest search bar, type in your niche and hit enter. To the right of the search bar, you will see a down arrow. In this menu, choose PEOPLE.

Now you will see a ton of people that you can follow, but what we really want is to see which group boards these people are in. Click one of the people to see their boards.

You are looking for group boards, which are different from regular boards; you can tell the group boards by the circle in the bottom left corner with several people or icons in it.

write down the instructions for how to apply to the group board

One thing that is always necessary is to follow the owner of the group board before you apply. If there are no instructions, they are probably not accepting contributors right now, so skip over that group.

You might want to write down which boards you are applying to, since you will need to apply to a lot of them. You will not be accepted to all the boards that you apply to. Not all group boards say when they are no longer accepting new collaborators either.

Related Post: Pinterest Strategies – This big update of April 2018 threw bloggers into a tizzy. Learn what happened and how to use this information.

Final Thoughts

I hope that I have encouraged you to consider using Pinterest to boost your blog traffic. Yes, there is a bit of a learning curve, but with so many bloggers using Pinterest there is also a ton of free information on how to use it. Or leave a comment below with any questions or success stories that you have on using Pinterest for traffic.

Be sure to share this post with anyone that you think may benefit from it. Sharing is caring!

And sign up for my weekly newsletter of tips and free stuff for bloggers. You will get the password to my resource library as a bonus. Inside you can grab my Google Analytics Cheatsheet and my SEO Checklist, as well as other PDF printables.

Until next time, happy blogging and follow me on Pinterest

-Irma

If you need free blog traffic, look to Pinterest! Watch your pageviews rise with your Pinterest views and bring more visitors to your sales funnel!

42 thoughts on “How To Get Blog Traffic from Pinterest”

  1. Hi Irma, thanks for giving a different perspective about Pinterest. I am new to Affiliate marketing and I can definitely learn a lot from you and your website. I am bookmarking this site for my learning. Your site has an amazing visual appeal. Keep it going.

    • Thank you Rudolph and thank you for visiting us today!

      Cheers,
      -Irma πŸ™‚

  2. I use Canva all the time. For a free tool it does wonders. I think I may have to start using Pinterest, I sort of avoided because I did not know how to use it. Thanks for the info, I definitely needed it!

    • Hello Patrick and thank you for visiting,

      Canva is a great free tool and is awesome for making pins!

      Cheers,
      -Irma πŸ™‚

  3. Thanks for sharing this, I’ve definitely wanted to expand my own blog into pinterest, but wasn’t sure how to start. I will definitely reference this later on. I’m still working on expanding instagram, which has a lot of value as well.

    • Hello William and thank you for visiting us again,

      I know zero about Instagram for business but it sure is popular and I have put it on my to-do list for learning. If you know of any good courses, let me know πŸ™‚

      Cheers,
      -Irma πŸ™‚

  4. Hi Irma, I learned a lot from your article about using Pinterest. I do use Pinterest and pin every one of my articles but I don’t get involved much more than that. I wasn’t aware of how beneficial is to bloggers. You have so much information here and I am bookmarking your site because not only is the article on Pinterest helpful, the rest of your site provides a lot of great information! Thanks Irma!
    ~Rob

    • Thank you Rob and thanks for visiting us as well!

      Cheers,
      -Irma πŸ™‚

  5. I have always “pinned” my post to Pintrest. At first, the traffic was rather slow and intermittent, but now given time, I receive numerous links from Pintrest to my website everyday!! My readership has gone up, my clicks are enormous and my followers are growing day by day!! This is a great article about a hidden gem that we all should be using to achieve great results.

    • Excellent Brad and thank you for visiting today and sharing that.

      You are right…Pinterest is a hidden gem πŸ™‚

      Cheers,
      -Irma πŸ™‚

  6. I do have pinterest but I haven’t really used it very often. I will definitely start to do that now as I didn’t realize how useful it is to bloggers.

    Also, thank you for the information on pinterest for business. I sincerely did not know about this.

    Thank you very much for the info!
    Cheers,
    Kahlua

    • Hi Kahlua and thank you for visiting,

      Yes! And that is why I want to share this information. Pinterest is awesome for bringing traffic to your blog.

      Cheers,
      -Irma πŸ™‚

  7. I have Pinterest with quite a big following but never knew how to utilise it. Thanks for the information.

    • Happy to help Angee and thank you for visiting today,

      Cheers,
      -Irma πŸ™‚

  8. Awesome! My Pinterest is my most lacking social media. I’ll consider this information and step up my Pinterent game! thanks.

    • Hi Lance and thank you for visiting us and best of luck with that!!

      Cheers,
      -Irma πŸ™‚

  9. Hey Irma,

    Pinterest is certainly a great source for free niche related traffic.
    The group boards are a GR8 idea it’s certainly worth getting involved with an active grp.

    thanks for sharing
    Tony.B

    • Hi Tony and thank you for visiting,

      Yes, and I am trying to add more daily now that they are becoming easier to get into. Best of luck!

      Cheers,
      -Irma πŸ™‚

  10. Wow. This article was eye opening. I have been neglecting Pinterest, but I think I now have a renewed interest in pinning. How much time per day do you spend on Pinterest to generate this new traffic?

    • Hello Melinda and thank you for visiting,

      When I had Boardbooster, it was easy to set and forget. Now that I am learning how to use Tailwind , I would say that I spend about 30 minutes a week doing that scheduling. I am also manually pinning to all of my group boards every evening and that can take me another 30 minutes, but I am trialing a new system.

      If you are just starting out it is a good idea to pin anything that you think visitors to your Pinterest profile might like. Pinterest loves it when you are pinning throughout the day. I do a lot of that in my Pinterest-related Facebook groups.

      I do not spend a lot of time considering how much traffic it brings. I sure do not get this much reach with Facebook and Twitter.

      Cheers,
      -Irma πŸ™‚

  11. Hi Irma,
    Very informative article on Pinterest Business, and perfect timing for me reading it. You have convinced me this is an excellent way to drive organic traffic to my site, so without any reservations, I will set up a Pinterest account in the next few days. Thank you.

    • Best of luck to you Terry and thank you for visiting us today,

      Cheers,
      -Irma πŸ™‚

  12. I love your article! I am now planning to build my audience on Pinterest but literally have zero ideas on how to do it! That’s why I find your article particularly helpful!

    One thing that confuses me is the rich pins. May I know how should I apply for it?

    And, I currently am still at the stage of building my website so I don’t have many best-of posts. Will this matter if I only have just three best-of posts in that board?

    • Hi Crystal and thank you for visiting us,

      You are at the perfect point to grow with Pinterest, because you will not have to “fix” anything, like old and ugly pins! Keep writing posts and filling up your Best Of board naturally.

      If you have created some personal boards (non-group boards) on your profile that are specific to your niche, and you go looking for more pins for them, Pinterest will figure out what your profile is about and you will start to see more relevant pins show up in your feed.

      One piece of advice I will suggest is that you click through to the website to make sure that it is not spam or a landing page. Other people will come to your boards to re-pin and if the pins are crap they won’t come back. Over time you will know whose pins you can trust and pinning will go faster.

      Rich pins are different from regular pins in that they give readers (aka shoppers) more information when they click the pin. Rich pins allows you to create a better call to action and to give some details about the post without giving everything away. After you switch your account to a business account, apply for Rich Pins at https://business.pinterest.com/en/rich-pins and be sure to apply for the most appropriate type i.e recipe rich pins for recipes or article rich pins for blog posts.

      Cheers,
      -Irma πŸ™‚

  13. Thanks so much for the Pinterest Content! I am a newbie to Pinterest and get confused in how to get followers but your article has helped me figure out what I need to do πŸ™‚

    • Happy to help Danielle and thank you for visiting today,

      Cheers,
      -Irma πŸ™‚

  14. Wow. That’s a lot of insight crammed into one post! I was very active on Pinterest years ago, but only for personal use. I’ll definitely have to create a business account now and get busy! Do you have a post about Tailwind? That seems super useful. Are you on Pinterest daily? How long do you spend there to get that kind of traffic?

    • Hi Susie and thank you for visiting,

      Yes, I am on Tailwind but I am still learning how to make it work as well as Boardbooster worked for me. I am going to try to explain how I pin in a future post, but I am using Tailwind to pin my pins to group boards. I set that up once a week and it takes about 30 minutes.

      I also pin manually every evening for about 20 to 30 minutes. I am trialing a new system for manual pinning because I have added a new bunch of group boards, so I will give that 30 days and report back.

      Pinterest rewards consistency, so even pinning 10 to 20 pins a day manually – which only takes a few minutes- can help your traffic.

      Cheers,
      -Irma πŸ™‚

  15. Hi Irma, thanks for the motivating post.

    I have applied for your group board. Your Pinterest profile looks great, I think you have put in many hours of work πŸ™‚

    I use Tailwind too, one of the most valuable tools I pay money for. I have to join more groups too when I look at your profile and the number of views.

    I have about 15 K views per month, and surprisingly about three days ago I detected some 40 website visits from Pinterest on my website.

    Do you know that you can add pins to your website that can not be seen by website visitors? I learned this about hidden pins and think you’d like to know how to do that.

    I now started creating 5 different pins for every post on my website. Of course, I can’t add them regularly for everyone to see.

    There is a small code you can enter when you add the image to the “text” editor in WP.

    This is the code, before the image, then the image data and after.

    ……..image1……..
    ………image2………..
    ………..image3………..

    Make sure to add your image plain, without title etc, full size and not aligned.

    If you add images like that you and open the Tailwind publisher for a post you see the pins and can add them to the schedule.

    I hope you understand or you can check my training in WA : https://my.wealthyaffiliate.com/zappades/blog/add-hidden-tall-pins-to-your-website-pinterest-knowledge

    • Hello Stefan and thank you for visiting us again!

      Thank you so much for the information. I have not been doing that with Tailwind just because I am running a couple of other strategies and it is getting hard to keep up with everything.

      I got a ton of traffic super fast using Boardbooster, but BB is gone now. Sad. Tailwind does not do things the same way, however it does pick up a lot of pinning work for me, so that is great.

      I sent you the invite to my group board, so welcome!
      Cheers,
      -Irma πŸ™‚

  16. I was already looking into Pintrest so now i may have to take another look. This sounds like a very promising way to get traffic through Pintrest! Amazing!!

    • Hello Jamaar and thank you for visiting us today,

      It really is. You will be amazed that spending time pinning stuff brings blog traffic.

      Cheers,
      -Irma πŸ™‚

  17. Hi Irma

    This post is perfect for me, I have just started a pinkest account which i am going link to my posts, but at the moment its a mess, this a great article in which i have added to my favourites.

    Pinterest is perfect for my website and i will following you instruction.

    thanks for the help

    Chris

    • Let me know if you need anymore information and thank you for visiting us today!

      Cheers,
      -Irma πŸ™‚

  18. That’s a great article and exactly what I needed right now. I just started with Pinterest and still feel unsure how to use it. You shared some valuable tips. Thanks!

    • Happy to help and thank you for visiting today!

      Cheers,
      -Irma πŸ™‚

  19. Hi Irma,

    Great article. Pinterest is on my list of things to focus on very soon. I still have a little work to do on Instagram to get it where I want it. Then, Pinterest look out.

    You pointed out some interesting strategies that I am sure to incorporate into my plans.

    Thanks for the tips and your hard work on this post.

    • Thank you for visiting today Kevin,

      I wish you the best of luck! Pinterest is awesome for traffic πŸ™‚

      Cheers,
      -Irma πŸ™‚

  20. Pinterest is invaluable, in my opinion. It’s a wonderful, free resource. I use it for so many things.

    • Agreed Freya and thank you for visiting us today!

      Cheers,
      -Irma πŸ™‚

  21. My niche is quite suitable for pinterest and I should do more pinterest posting. However I have a lot of pictures, which have different dimensions. Would that be a problem?

    • Hello and thank you for visiting us today,

      Pinterest likes vertical images with a ratio of 2:3 and they give the example of 600 x 900 pixels. What many people are doing is creating a pinnable image and using it as a blog post image, like the one that I have a couple of paragraphs down from the top. I also write in the Alt description PIN IT to encourage people to pin that image.

      I also use Social Warfare Pro which allows me to choose the display options and I can set it so that no other sizes of images are pinnable from my post. This way people are only pinning images that fit the Pinterest criteria. You can still use as many images as you want, but the plugin just makes sure that only images that fit the criteria are pinned.

      If you are not in any group boards, then you do not have to worry about that part yet. Pinterest will let you upload any size images. Once you start joining group boards you will want the vertical pins. When I discovered that I quickly made a pin for every blog post and moved forward from there. You do not have to delete the odd sized images, because they will just sink to the bottom of the Pinterest feed.

      Cheers,
      -Irma πŸ™‚

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