Greeting fellow bloggers! I am going to walk you through a simple branding tutorial, using the ever-amazing and free Canva! Canva is a free design tool, much like Photoshop, but easy to use for beginners.
I love Canva, and so will you after this. Sign up now, since it is fairly simple, and then you are ready to go. You can choose the small business option. Just click through until you get to the tutorial. You can do them now or wait until you are ready to create so it is fresh in your mind.
I was not on top of website branding when I first started. In fact, until I bought a course on another subject, I had never even considered branding. I had seen many aspects of branding, such as websites where all the pages looked visually similar or things like favicons (short for favorite icon), but I put off learning to work on SEO and content.
However, you can take a week out of researching other stuff to start creating a brand for yourself. It is likely that your brand will evolve over time, as you see what works for you are your visitors, and what does not. Getting started with branding in the early stages of your blog is helpful, so that it is not overwhelming later.
Why do I need a brand?
Good question! And the best reason is that once you have created a brand, you can use it to change all of your social media accounts and future posts to match, so that when visitors go from Facebook or Twitter to your website, they will know they are in the right place because it looks the same.
Branding gives you consistency! It would suck to have an awesome website but lose your visitors from social media because your presence on Twitter is completely different from what your website looks like. Branding creates a more fluid experience for visitors, and anything that will keep them on your site looking around is a good thing!
Your brand is YOU. Let visitors know they are in the right place. Create a look that says “Yes, you are in the right place. Stay a while and let me share how I can help you!”.
Let’s get started! Are you ready? This is exciting!
To get started, you need to know what you are doing and why. What we will work on today is your vision, your colors and fonts, and your logo.
1. Your Vision
Ask yourself some questions:
What is your blog niche, but more importantly, WHAT is its focus?
When you drill down, WHY are you doing a blog in this niche?
What is it you hope to accomplish with your blog?
If you want to help people, WHO?
Is your target audience men or women? Does Google Analytics confirm this? Is this really your demographic? Or do you hope to capture a different demographic than those who currently visit your site?
HOW old are these people? Why would they want your information?
WHERE do they live?
WHEN people visit your site, what do they see? Is it organized? Do the topics that you post represent your niche?
What can you do for the people who visit your site? How are your blog posts going to help them?
Once you answer these questions, you will have a bit better of an idea of what YOU are doing. You want to be able to incorporate your vision of your website into your branding.
Next, I want you to choose the photo of you that you want on all of your branding. Just one. Or you can use a logo in place of a photo, but people generally like to have a look at the person who is writing these posts, so they can develop their relationship with you. We do not have relationships with logos. Choose a nice headshot (no selfies!!) and hopefully you are smiling!
2. Your colors and fonts.
So, you may already have some nice colors in your website theme. If you like them, then find the hex code for the main color, and at least one other complimentary color.
You can look up hex codes here (link http://www.cssdrive.com/imagepalette/index.php). Just upload a photo or part of your header image and it will pick the colors out and give you hex codes. I would suggest choosing 3 to 5 of the colors and be sure to pick a variety and not just varying shades of the same color.
Add the top three color choices to your Canva by choosing, from the dashboard and the left side menu, YOUR BRAND. Free Canva will only allow 3. If you later decide to pay for Canva for Work, you will get more slots. I will do a comparison of free vs paid Canva in another post.
You can change these choices later if you decide to by x-ing the choice out to open a spot to add another.
Next, you need to choose some fonts. You want to have 3 to 5 of these as well. I would choose 2 or 3 that are basic serif (easy to read) or sans serif (also easy to read), like Times New Roman or Monsterrat. These are easy to read regardless of whether you are using all caps, all lowercase or a combination.
You also want 2 complimentary fonts, perhaps a script or another font that represents your brand (Black Ops One? Comic Sans?). Once you start playing around with Canva and are testing your fonts, it will be easier to choose. I do recommend choosing fonts that have the ability to use the BOLD option, so that your text will pop.
When you choose the TEXT tab from the left menu, Canva will show you examples of font pairings that you can add to your designs (see red arrow). You can click the font pair and add it straight into your design.
If you are going to use Canva to create your logo, you are limited to the fonts that Canva uses, which are still many (yay!), but not all. Canva has a lot of fun fonts, like the aforementioned Black Ops. If you sign up for Canva for Work (paid) you get the option to upload fonts.
Keep a notebook handy to write your colors and fonts in so you can find it when you are creating. If you use the paid version of Canva – “Canva for Work” – it will save your branding stuff, but the free version does not.
3. Your Logo
Depending on the type of theme that you have or what your home page looks like, you can make yourself a logo for it. You can create a logo in Canva and blend it into your header photo like I did. Or you can make whatever you want. Be aware that there may be size limitations for your theme.
Log in to Canva, and choose USE CUSTOM DIMENSIONS. It should be just above the last choice in the top row (which is your most used designs). The size should be 360 x 115 pixels (or it was for my theme), and then click DESIGN. You can adjust this later if you need a larger or smaller size.
Click on BACKGROUND, and choose one of your brand colors, or any of the choices that you see. It will fill the entire background.
Next, choose a TEXT choice. It does not matter which text choice you choose, because you can change the font, font size and color of the text once you get started. Go ahead and write in your website name, your name or whatever you want.
When you click in your text box, you will see a bunch of options up top. Change the font, size, spacing, alignment, font color etc. You can also add a link to your font!
You can move the font around by finding an edge (broken line) and when the four-headed arrow pops up, you can move it. There is also a little handle that pops out from the bottom; grab it and hold while you move it around so that you can rotate items.
If you want to divide your text with a photo of yourself, you can choose a frame from ELEMENTS. Just center the frame where you want it and then drag your photo (from uploads) or a stock image from the ELEMENTS tab. There is a huge variety of anything you need for your design, but be aware that some choices are paid. It is still pretty cheap tho.
When you click your background color, a checkerboard kinda thingy will appear in the upper right next to the garbage can icon. Clicking on this will grant you the ability to make your background transparent, which can really make your fonts pop.
You can upload free photos that represent your brand, from places like Pixabay, which you can use to layer elements of your design. Seriously, the combinations are endless.
Canva is a very versatile program, and once you get the hang of it you will be using it all the time to create blog graphics that really represent your posts. This is the basic logo that I created that blends into the header photo on my website:
One tip that I just found, is that when you create something that you really like and may use again, create a copy and give it a name that you can find again like LOGO TEMPLATE.
To create a copy, make sure that you have saved it (FILE > SAVE). Then click FILE > MAKE A COPY. Your copy will open in a new window, and you can go ahead and edit it, while still maintaining the original. This is super handy if you want to try a few different logos, or if you want to re-use a blog graphic for a series of posts that you are doing.
Once you get to creating, things you like can easily get lost, so it is a good idea to give your designs helpful names like Logo Template 1, Logo Template 2 etc. If you are doing A/B testing with your email newsletter, you can easily create graphics that represent different aspects of your vision and then test to see which one your subscribers respond to the most.
You can also create a simple favicon (the icon that you see in browser tabs).
In Canva, choose LOGO and create away. You want a square that is at least 500 x 500 pixels to look nice in the tab. I went with a light (white) background with the first letter of each of the words in my website name ( F and A for me) in one of my brand colors.
You will probably have to create a few and try them out to see how they look. I was able to add mine to my website from within the APPEARANCE > CUSTOMIZE within WordPress, and look around for the option in your theme editor to add this image.
As you can see, creating a brand is not too difficult to do by yourself. It may not be as pro as you might like, yet, but this whole process can help you to really create your vision. As you get better at using Canva, you will start to create some really awesome graphics to put on your website. Blog banners, call-to-action buttons, or anything that lets you express yourself and your “brand”.
That is the thing about niche websites…you really want to stand out and be different. You want the world to see you as unique, while you are offering information that others do not. Branding your website will help you, and help your visitors find you across social media.
Do you have a brand? How did you put together the elements? Are you happy with the results and has it helped to increase your traffic? Please leave your answers and comments in the box below!
Cheers and happy blogging! And follow me on Pinterest!