Drive Traffic with Pinterest

Today I will teach you how to drive traffic with Pinterest, the third largest search engine.

This post has been updated from 2018 to be current. Instead of doing strike-throughs, which would be distracting to read because of Pinterest changes, it’s been completely re-written.

This post was originally published April 24th, 2018 and has been updated to be current with new information. This post may contain affiliate links. If you click a link and make a purchase, I may receive a commission at no extra cost to you. Full disclosure is here.

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My name is Irma and I help new bloggers to learn the ropes. There is a lot to take in that first year of blogging, from choosing a niche to changing your mindset from worker bee mentality to that of successful entrepreneur.

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What is Pinterest?

You may think that Pinterest is confusing or pointless but then you would be underestimating the reach that you can get with this search engine.

The Pinterest platform allows you to promote your business to the Pinterest audience of…millions…for free.

Where Google search is text-based and YouTube is video-based, Pinterest is the visual search engine.

Think about the power of that type of resource.

There are two types of people on Pinterest:

  1. Creatives – People who create product pins (bloggers etc)
  2. Pinners – The folks who are saving those pins while they comparison shop. These people are mostly ready to purchase something and they need your pins to push them to hit the buy button

So your best chance of success is great copy on visually-appealing pins.

Some helpful statistics if you’re on the fence about using Pinterest:

“67% of pinners say they’ve discovered a new brand or product from business content on Pinterest”.

That right there is a compelling reason to sign up.

Not enough?

How about this stat: “93% of Pinners use Pinterest to plan purchases”.

Wow. People are searching for a solution and many are ready to buy something.


  • 60% of the Pinterest audience is women
  • Male pinners are up 50% year over year
  • Gen Z pinners are also up 50% year over year
  • Millenial pinners are up 35% year over year

Okay, so that’s who is on the platform. But what are they doing while they’re on Pinterest?

  • 85% of pinners say Pinterest is where they go to start a new project
  • 98% of pinners report trying new things they find on Pinterest
  • 89% of people on Pinterest use it for purchase inspiration

You just have to get in front of them!

Pinterest has been doing a bunch of updates since they went public.

And they’ve added new features to the platform to give you more options to showcase your products (yours or affiliate).

They also gave us new tips on how best to pin. This is going to be the basis of our strategies today.

If you are not set up on the platform, I have a guide to help How To Use Pinterest For Business. ,b

What Are Pinterest “Strategies”?

Pinterest was a bit easier to figure out in 2018 when I started using it. Back then we had a pin scheduling app called Boardbooster.

The combination of regular pinning and using the Boardbooster app skyrocketed my traffic.

And then Boardbooster was shut out of Pinterest because it was not an approved tool. Sigh.

There has been a lot of debate since Boardbooster left on whether a scheduling tool is necessary.

  • On one hand, you have people who manually pin (no scheduling tool)
  • Or use the other popular scheduling tool, Tailwind

I use both right now.

Thanks to Pinterest’s latest guidelines, we need to be more strategic in how we pin. Pinterest will bring the audience, but we have to do our part to use their guidelines effectively.

The same two basic principles are the same:

  • Create beautiful pins
  • Pin often

Pinterest counts on the creatives (us) to keep pinning daily, which gives pinners something to pin. Seems easy enough?

The information in this post was taken directly from two recent Pinterest articles:

Pinterest Content Tips

How To Make Pins – Best Practices

I paraphrased and edited the content to make it easier to read quickly as well as combining information from both articles into one point for clarity.

Pinterest Marketing Strategies

Drive Traffic With Pinterest
PIN IT!! Drive Traffic With Pinterest

Pin Making

You have multiple options for pin creation: standard, video, and story. Use the style that works best to showcase your products.

1. Pin new pin images daily.

If you want to grow the potential number of visitors to your website, you must get your pins out there.

You can create as many pins as you want for each piece of content you are promoting, but the pin images need to be different for each pin.

2. Consistent daily pinning is preferred over mass once-a-week pinning.

Pinterest will reward your consistency by moving you up the feed faster. Spread your pins out throughout the day. You can use your mobile phone for easy pinning.

An excellent course that teaches a technique for this is Manual Pinning Simplified. Read my review post for more info.

3. Create multiple pins that point to the same URL.

I will caution you to not upload a ton of new pins with the same URL on the same day or Pinterest may think it is spam. Spread it out.

However, you can pin your new pins to a few relevant boards daily.

4. There is no penalty for having tons of pins

Make multiple pin images for the same posts. Change the copy, fonts, font colors, and images to create masses of pins that point to your popular posts.

Having a sale? Create new pins. Updated the post? Create new pins.

Pinning To Relevant Pinterest Boards

5. It’s important that your new, daily pins are going to the right boards.

When you upload your pin, be sure that the board chosen most accurately represents what that pin is about. This helps Pinterest show it to people searching for that term.

Then pin that pin to the next most relevant board, and so on.

6. Name your boards wisely

Make sure that they are specific and relevant.

Use keywords that people would search for in your niche. You can search terms using the Pinterest search bar.

Be sure to toggle the down arrow to “all pins” and then check results.

The colored tiles you see in the search results are showing you the top search terms/keywords. You can use these terms to name your boards.

Pinterest search results
Pinterest search results

In this example, you should have a board called Lawn Care for Beginners.

You can sub-divide boards into sections so inside your “Fashion” board you can have “purses”, “shoes”, “dresses” etc.

Board covers are not necessary, however they act like pins so put an awesome description in yours to help people find your topic.

7. Fill up your boards with quality pins.

You do not need a lot of them if they are of good quality. What you want is to find the influencers of your niche and try to find their most popular pins to save to your boards.

Their success will be your success.

If you are a beginner, be sure to follow the pin through to the website to make sure that it is not spam before you pin it. After a while, you will be able to spot fakes.

Also, if you take any courses from people who pin a lot be sure to pin your review post pins to their boards or try to make them aware of your pin.

Most will gladly re-pin your pin if it is positive review. Then people will find your pin on their board and that will give your pins some extra legitimacy! Win-win.

8. Join group boards

Look for influencers in your niche and then look at the group boards that they belong to. Look for any that are accepting new members and apply.

Apply to lots of boards because not all will accept you, and some take weeks to respond to your email.

Be aware of the group boards rules for pinning and re-pinning and pin strategically so that you are pinning your 10 to 12 a day at the right time.

Avoid generic group boards (‘best pinners board!”). Instead, look for-niche specific boards. You will get pins in your feed from these groups. Make sure that you’re getting useful pins to save and share.

If you do not belong to any groups, there is no penalty.

How To Make Popular Pins

9. Lean into Trends

Just like it says. Seasons, holidays, events; pinners look to Pinterest for whatever they may want for something upcoming in their lives.

Pinterest has a “trends” option to help you see what is popular currently, as well as the top-100. Check it out for inspiration.

Pinterest recommends being 45 days in advance of the event or holiday. You can start pinning for Christmas in September.

10. Use Your Pinterest Analytics

Your analytics are in a handy spot in the top left of your account. Click the down arrow and choose OVERVIEW.

On the left side menu, choose a date range (90 days is good). Scroll down to CLAIMED ACCOUNT and choose your website.

In the center section, scroll to TOP BOARDS. Choose LINK CLICKS to see your top performing boards, so you can create more content for them.

Then scroll down to TOP PINS. Choose LINK CLICKS again to see your most popular pins.

Use this information to plan upcoming content.

Pinterest Analytics Terms:

Impressions: The number of users that Pinterest has shown your pin to

Clicks: Someone clicked on your pin, either on purpose or by accident

(You need Google Analytics to see who clicked through)

Link Clicks: Number of users who clicked through to your post/page. When you see this happening, try to repeat what you did because it is working.

11. Always include links

Link your pins to the appropriate page/post. Do not try to trick people into going to a sales page if your pin implies they will be reading a blog post.

Pinterest will prioritize click-throughs with low bounce rate, so be sure that your pin image is also on your landing page or blog post and that your pins description matches the page’s content.

Pins that lead to 404 pages or have broken links will be penalized.

12. Get the save button browser extension

Use it to make sure that your blog post contains useful pinnable images. You can use it to save other peoples pin images to your Pinterest account.

13. Pins should represent actionable, inspiring ideas.

People come to Pinterest to find ideas and they want pins that help them to give something a try or do something new. Use this to your advantage.

Avoid “busy” images on your pins. 80% of pinners use mobile so make sure that your pin message is easy to digest and that the text is legible in the feed and on close up.

*Hint: Check your pins on mobile right after you upload. Make sure that your call-to-action is prominent.

14. Pins are organized into columns on Pinterest

An ideal aspect ratio is 2:3, or 600 px wide by 900 px high.

If you like square images 600 x 600 px. Square images used to be kind of a no-no, but they’re making a comeback. Try different sizes to see what your people like.

15. If you are getting strange pins in your feed then Pinterest cannot understand what your pin(s) is/are about.

Try testing some pins without images and just text and do not use light colored text that is hard to read.

Also try more specific keywords with a clear call-to-action (CTA).

And be sure to brand your pins in some way such as putting your websites URL in the pin (usually at the bottom).

Avoid the corners since Pinterest is using this area to read your pins and you do not want to block that.

16. Make sure that your pin is “actionable”

Give people a reason to click through by telling them to do just that.

Words like “shop”, “buy”, “make”, “find” are all actionable words that you can use to encourage people to take the next steps.

Pins with a strong call to action have a 35% higher click through rate! (This tip courtesy of Carly at

If your pins are getting a lot of engagement, they stay in the smart feed longer and have a better chance of being seen by more and more people.

More Pinterest Tips

17. Use hashtags

Or not. This was a big deal when it first came out, but since many creatives adopted it, you can too.

Add up to 20 relevant hashtags into your pin description to help people find your pins and then your website.

Hashtags should act as broad search terms, not niche humor. (#springfashion is great but #ilookterribleinhats is not)

18. You can now use video on Pinterest

They are recommending that you make sure your videos are designed for mobile and are either square (1:1) or portrait (9:16)

Shorter length videos tend to work best when you want pinners to discover your idea – ie goal awareness or storytelling.

Go longer when you want people to do something with your idea – ie tutorial or education.

Either way make sure your message comes across even when the sound is off.

19. Share, share, share

Social media, email or whatever distribution channel you use. Put the words “pin it” or “pin me” in the alt tag of your media within blog posts.

Hopefully you are using some kind of social sharing plugin for your website. I am using Social Warfare (free) and I love it.

It also allows you to choose the image that goes out to social media sites, so you can upload a website banner and hide a pin on your post and then you can choose which of these images goes to which type of site you are using.

20. Do NOT delete pins.

The experts at Pinterest suggest that there is really no reason to delete pins ever. If the pin is not performing well, then change the font, colors, keyword or create a brand new description to use on a NEW pin.

And there are a million stories out there of people whose old/ugly/under-performing pins going viral. You just never know what people will like from day-to-day.

Try not to edit old or under-performing pins. Also do not bother to add hash tags to old posts. Just move forward with this new information.


It takes time to get decent traffic from Pinterest. But in my experience it is measurably faster than search engine SEO. Ideally, you should do both.

If you wake up to a viral pin, which is suddenly bringing you a ton of traffic, do these 2 things:

  • Make sure the viral pin is being used in your blog post as a MAIN image (creators put one pin image in their posts and can hide many more)
  • Be sure that the post has clear CTA’s for the reader. This could be an opt-in form or an affiliate link. Give people things to do on your site to keep them there longer or to get into your funnels in some way.

Need help with copywriting? Use my Copywriting Checklist to write compelling call-to-action text for your pins. Encourage readers to come to your site for more information. Sign up for my weekly newsletter and get all my PDF printables for bloggers in my Resource Library.


Happy Blogging, and follow me on Pinterest! And sign up for my free weekly newsletter of tips, deals, and freebies for bloggers.

-Irma :

Drive Traffic with Pinterest

19 thoughts on “Drive Traffic with Pinterest”

  1. Hi Irma,
    Thank you for all this valuable information on PInterest. I honestly didn’t know all of this and have been on Pinterest for ages. Will follow your advice.

    • Hello Jill and thank you for visiting us today!

      -Irma 🙂

  2. Hello and thanks so much for sharing, Well I guess I will have to get busy I have a Pinterest account also and have not been pinning for months and I know that the goal to getting more followers is to pin more as directed by you. Thanks so much for such an amazing post that is so helpful.

    • Hello Norman and thank you for visiting today!

      Yes, the key with Pinterest is to do some pinning daily. That will help improve your stats right away.

      -Irma 🙂

  3. What a post! I am happy I stopped by since I am looking for some ideas how to start working with Pinterest. I was avoiding Pinterest for some time but recently I started to pay attention to this platform as well. The post is really useful: Great advice, practical recommendations, and informative references. I have to read one more time and look at the references provided. It serves as a strategic tutorial.
    Thank you. Great work.

    • Thank you for stopping by today Nadja! I am glad that you have also discovered the power of Pinterest!

      -Irma 🙂

  4. When I see great posts like yours, I realise that I really should put more time and effort into Pinterest.
    Is there a simple beginners guide that you could recommend, please? Something that clearly lays out the concept and accepted methods and rules?
    For example, when I see suggestions like pinning 10 per day with slightly different title colours, my initial thought is that it seems like a great way to get accused of being a spammer.

    • Hi Derek and thank you for visiting us today!

      I have a post on getting set up with Pinterest for Business, which gives you the basics.

      My strategy is to only pin my own pins to my “best of” board. I then pin other peoples pins into my other boards (I also put my relevant pins into my other boards).

      I will also pin my new pins to any group boards that I belong to. For every pin of my own that I pin to a group board, I also pin one of the boards pins into my own boards.

      If I do not have any new pins on a given day, then I pin my most popular pins or pins that I want to get some traction. For example a pin that promotes a freebie to encourage people to sign up for your newsletter.

      In this way, you can easily pin 10-12 pins a day, while still getting your content out to the world, as well as following the rules of any group boards. If you are not in group boards, then just go looking for the influential people of your niche and pin their pins into your boards (not your best of, but the other boards).

      I also look at how many pins I have for each of my boards and if one board looks like it needs more pins, I choose that topic and only pin those kinds of pins for that day or until I think I have enough.
      When visitors come to my Pinterest profile they see boards filled with lots of pins and then they stay on my profile longer and are likely to pin more. If they pin something from my boards, it also has my profile on that pin even if it is not a pin that I created!

      I hope that helps!
      -Irma 🙂

  5. Wow, this is a lot of tips on pinning here.

    It reminds me that I have not done very well on Pinterest lately. I did see my analytics yesterday and all numbers went down.

    I will save this post and go behind my Pinterest account when I find the time. This week I finally started my email opt-in strategy. This was also an idea you pushed me to do.

    Pinning at what time exactly, I didn’t understand, at noon or at midnight UTC time? And can I also pin other peoples pins some days when I don’t have the time to create my own?

    Thank’s a lot Irma, see you 🙂

    • Hi Stefan and thank you for visiting us!

      My Pinterest numbers have been wonky all week as well. I think it might have to do with the new algorithm changes and all the updates. Try not to stress it in the short term, as I have heard from many people that it goes up and down.

      And please do not do what I did the first time my numbers dipped and start massively changing things. The information that I got yesterday says to just ride it out.

      UTC is just like Greenwich Mean Time. When it is midnight in Greenwich England, it is 7 am where you are (UTC +7). So Pinterest is telling you to pin your first 5 pins of the day at 7 am and then they will send them directly to your followers first. Do not sweat it if you cannot make it to Pinterest at 7 am, just do it when you get to it.

      Good on you for getting your email stuff going. I know that I waited too long, but it is going well now. Took me a month to get everything set up lol.

      -Irma 🙂

  6. Hey,

    Great article.

    I have looked into most social platforms but I have not looked into pinterest yet.

    The information you have provided has taught me a lot about it, and once I am at a good level with Twitter and Facebook I think I will move onto pinterest and put your tips to work.

    Thank you for sharing.

    Have you had success with any other social platforms?

    All the best,


    • Hello Tom and thank you for visiting today,

      To be honest, I have tried Facebook ads (paid) but was not happy with the results. I would say that more people (many, many more) are now visiting my Facebook page because they found me through Pinterest. The Pinterest search engine has some massive reach, but you have to be on there daily. Even if I just pin my 10 to 12 daily, which takes about 10-15 minutes, keeps my traffic numbers going up.

      -Irma 🙂

  7. Hi Irma,
    Thanks a lot for this insightful post. Pinterest is definitely something I need to look into, and I know my starting point will be your blog! You’re inspiring, so keep writing please, so we can just keep on learning.
    Cheers for now,

    • Awwwh thank you! And thank you for visiting us today!

      -Irma 🙂

  8. Awesome post on using pinterest. Pinterest is new to me. I never used it before. Because I didn’t understand it. Thnx to your post I will dig deeper into it. Learned a lot from it. Thnx for sharing 🙂

    • You are welcome Dennis and thank you for visiting us today!

      -Irma 🙂

  9. Hi,
    I am hearing a lot of good things about pinterest lately, I didn’t realise it offered so much
    you have given a great insight to it here

    I’m still at novice stage and am having trouble just setting up the pinterest code to my SEO All-in One

    or maybe I don’t need to do that do I?

    • Hi Oliver and thank you for visiting us!

      Yes, you can set up your Pinterest using All in one SEO. If you want a plugin for social sharing that works well with Pinterest, I would suggest Social Warfare. This plugin (free) allows you to set the image for various social media sites so you can customize which photo you want to use at each site.

      -Irma 🙂

  10. I totally agree with your article!
    Pinterest is such a great place to market products and services because of the amount of people logging in and out in a daily basis.
    Also, it’s one of the fastest growing social networking websites today.
    We all need to put more effort there 🙂
    Anyway, thank you so much for this post!



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