5 Business Goals Examples For Bloggers

Today I have 5 business goals examples that are aimed at bloggers. I am sure that these examples of small business goals will help you find direction if you are struggling to set worthy goals.

When you are new to setting small business goals, you may wonder where to start.  I remember setting some seriously huge goals when I first started, but I quickly realized that I was out of my depth trying to achieve them. Sigh.

Welcome to Fearless Affiliate. My name is Irma and I help new bloggers to learn the ropes. There is a lot to take in that first year of blogging, from choosing a niche to changing your mindset from worker bee mentality to that of successful entrepreneur.

I like to focus on practical information and positive thinking, so if that sounds good to you please sign up for my weekly newsletter of tips and free stuff for bloggers. In return you will get the password to my resource library of PDF printables for bloggers like my Google Analytics cheatsheet or SEO Checklist. #win


Related Post: The Importance of Setting Goals

So, what different types of goals can you set in business? Below, we’ll look at 5 business goals examples for bloggers. Set realistic goals based on how old your blog is, how your blog is doing financially, and where you think you should/could be by the end of the year.

1. Income goals

Let’s jump right in by discussing everyone’s favorite goal: making money. So many bloggers quit because they do not make the riches that they thought they would in the first six months. Sometimes this happens because the goals are too big. Sometimes it happens because there are no goals in place.

Blogging is a long game, and you should be encouraged by all the 6 and 7-figure bloggers who have come before us and paved the road. Knowing that random people are now making 6 figures because they stuck with it should help. Consider looking for big players in your niche and following them. Read their income reports to see what they promote. Most of them will have a mix of the following 4 ways to earn with your website.

4 ways to earn consistent money with a blog are:

  • Creating your own products or services to sell online (ebooks, courses, coaching, 1-on-1 calls etc).
  • Affiliate Marketing (putting links for affiliate products within your blog posts to earn commissions)
  • Ad companies (CPC or CPM) with companies like AdSense or Media.net (they pay you to put ads on your website)
  • Email Marketing (promoting products, either affiliate or your own, to your subscribers)

Income goals are not just about what you earn, but also what you spend. Look at goal setting to cut costs or to just not spend as much on your blog until your income from it is more stable.

How To Set Business Goals: 5 Examples
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2.Customer service goals

Customer service is so important to bloggers! If you play your cards right, you will get a lot of referrals from happy customers and your loyal blog followers. Treating anyone who contacts you about your blog or website is an important consideration.

A great goal to set along the customer service line is to ask readers to share your content with others. People like to be helpful and this encourages participation from your readers. If they are just meeting you and they like what they read, they will be happy to share. You can also encourage people to sign up for your newsletter as well, which can help your income goals as well.

Here are some tips for customer service goals:

  • Always respond to emails from customers or subscribers as soon as possible
  • Avoid using jargon. Your customer may not understand it, especially if they have English as a second language
  • Eliminate commonly asked questions by providing the information on the sales page/blog post/newsletter
  • Take your customers privacy seriously
  • Be kind and considerate of those who might not understand everything immediately
  • Feel free to use a chat bot on your website so that people can contact you right away about problems

Related Post: How To Set Goals In 5 Easy Steps

3.Product or Service goals

Creating your own products to sell on your website is the number one way to create a steady income from your blog because you are in control 100%. Companies change all the time and so will the affiliate links, but your own products are…your own.

Products or services that you can sell on your website are:

  • eBooks (compile blog posts into a helpful book for people new to your niche)
  • eCourses (more detailed information that helps people solve a larger problem than the ebook)
  • Create a monthly membership site
  • Coaching services
  • Shopify (for physical products)

Consider creating a product of your own and launching it this year. It could be a small course where you teach what you know, or an ebook. Start small with a smaller price point to encourage new visitors to try out your stuff. Pay attention to feedback or problems and tweak your product as necessary, considering a price increase if you add a lot more information.

A key component in this area is to have an email service provider set up and be familiar with the various options that you can use, like custom landing pages or opt-in boxes.  I suggest MailerLite as a great free option. It comes with everything that you need for your welcome sequence, opt-in boxes, pop-ups, and add-ons for newsletters like timers and clickable buttons.

Related Post: How To Use MailerLite

you can offer coaching services to a group or individual.

As well, you make yourself available to all members on a daily or weekly basis for group coaching .

You do not need a membership site to do coaching and you can simply offer your services with a special email address just for coaching clients to sign up or a specific phone number. Membership sites give you monthly income based on the number of members and can be a great form of income.

4.Productivity and Motivation goals

Setting productivity goals can be as easy as using a planner to set daily goals or using software like Trello to stay organized. Decide when you think that you are most productive and schedule your main blog work for that time. Save checking email or social media for when you need a break or at the end of your day.

You can also use a Google extension for Chrome called “News Feed Eradicator” that will sub in helpful positive thinking quotes for your Facebook feed.

Create productivity goals, such as writing 500 words a day for 30 days. Then every day you know that you have that one task and it will help you build your content out and improve your website authority. You can also work on traffic, post more to social media, or any other task that helps your blog return on investment (ROI).

Just try to use your most productive time of day to work on tasks that bring you closer to your goals.

Writing 500 words every day for a month is 15,000 words! That could be 15 blog posts for your content calendar and a nice buffer for when life gets busy. Breaking large tasks into smaller “bite-sized” tasks keeps us from getting overwhelmed. And small steps keep us moving forward.

Keep track of your blog posts, keywords, and other blogging chores in Google Sheets (part of Google Drive). You can access this tool from a Google browser page. Look in the top right corner for 9 squares in a 3 by 3 pattern and find Google Drive. Click it. When it opens, there is a “+ New” button at the top left. Click it to be given the choice of apps to work with. Google Sheets is the spreadsheet option.

5.Expansion goals

Also known as traffic. You will not meet your income goals unless you have traffic bringing buyers to your products or services.

In the early days of your blog, you will have little to no traffic if you are relying on SEO alone. SEO takes time to build, so many bloggers look to places like Pinterest to drive free, targeted traffic.

Related Post: Pinterest Strategies (how to use Pinterest for free blog traffic)

The early days are the time to “build” the foundation of your website and blog, and prepare it for future expansion. You choose a niche and decide how you want to serve your audience. You also create an avatar to write to and you start tracking your data using analytic tools. Your writing evolves and so do the subjects that you write about.

Next, you start seeking out a steady audience, or your “true fans”.

These are the people who respond to your emails or who regularly leave comments on your blog posts. You will find your fans when you branch out into guest posting, which broadens your audience reach. A great post on getting started with guest posting can be found at Quicksprout.

Start working on your “traffic” posts.

If you have a good amount of blog posts on your website (at least 25 to 50), you can back off of regular content creation. These are posts that you write to get backlinks or to start connecting with the influencers in your niche. An example of this type of post is the “roundup”.

Actively approach other bloggers for their opinion on a topic and compile the answers into a blog post that links to each influencer. You let the influencer’s know that the post is published and they can comment on it and share it.

Start today by creating a spreadsheet in Google Drive

Label it “influencers” and start looking for the people that you want to talk to. As soon as you have 20 people that fit the criteria, create your question(s) and start emailing them. You can also do case studies on specific influencers and how they have impacted your life as a blogger of …(insert niche).

You may also want to consider using paid ads on Facebook or Pinterest

Consider what goal you are trying to reach (more newsletter subscribers or more people clicking affiliate links) so that you can monitor the results.

It is a good idea to have one or two social media accounts that you actively work on. During expansion you may want to up your game and really learn everything that you can about one social media platform. Or you may want to add in a new platform.

Once your business is doing well you can start to focus on expanding outward into the next phase of your business. Create a content calendar to keep up with consistency of publishing. Consider creating digital products to sell and eventually have your own affiliates. Automate as much as possible (i.e using templates, hiring an assistant) and keep doing what works.


I hope that the wheels are turning for you! Today I have given you 5 different business goals examples to spark your interest.  My last post was also on goal setting for businesses…check it out.

Related Post: Business Goal Setting; 5 Mistakes To Avoid

Next weeks post will be tips for effective goal setting for online businesses, so I hope you come back and read it for more goal setting pointers for new bloggers. And please sign up for my weekly newsletter of tips and free stuff for bloggers. In return, you will get the password for my resource library of free PDF guides.


Until next time, happy blogging and follow me on Pinterest!

-Irma 🙂

5 Business Goals Examples For Bloggers

14 thoughts on “5 Business Goals Examples For Bloggers”

  1. Awesome idea! Thank you

  2. This article is so helpful on so many areas for new bloggers, this should be a sticky! I like how you ground the readers (us) on being realistic… sometimes if we just stick to it a bit more we start to see the payouts!

    Great article Irma!

    • Thank you Bev and thanks for visiting us today 🙂

      -Irma 🙂

  3. Great post!

    The first impression of this page is WOW! It looks so smart!
    I love the color combinations. Very nice visual experience.

    I struggle with setting clear goals.

    This information will help break things down
    for me and be able to be more precise in what
    goals I set for myself.

    I really liked the 500 word a day goal. Seems so
    simple when you break it down like that.

    There is so much great information here, I will
    have to refer back to this post often to get the
    full experience of it, given that I am a beginner
    and some of this info is a bit overwhelming now.

    I signed up for your library information too.
    Look forward to checking that out.

    • Thank you Cindy and welcome to our tribe!

      I struggled with setting goals for a very long time, because I just did not “get it”. I needed a simple system and I found one, and that was helped by getting a proper planner. Now my blogging life is so much easier because I have a plan for every day and my tasks work towards my ROI. I wish you much luck and success!

      -Irma 🙂

  4. Amazing stuff as always Irma,

    Goals are so important but especially so with an online business.

    I love the expansion goals section and the way you have broken down each stage.

    Quick question… have you used any paid ads yourself to any success?

    Thanks again


    • Hello Mike and welcome back!

      I have tried Facebook paid ads but did not get the results that I wanted. The problem is with the Facebook feed and how quickly ads get pushed to the bottom. I know that other people have had more success.

      I have looked into Pinterest paid ads but I am waiting for my friends new course on promoted pins to come out so that I can try it. I have several funnels that I am putting into place and as soon as the landing pages etc are done, I plan to use promoted pins to bring traffic.

      -Irma 🙂

  5. Hi, thanks for tips.

    Two questions:

    1: I want to put display ads on my site – should I start with Adsense or go straight to Mediavine?

    2: What are the rules with guest posting and SEO – can you get penalised by Google for backlinking?


    • Hello Dan and thank you for visiting us today,

      1. Google AdSense is not the best place to start. Try Media.net if your site is new(er). You need 25,000 sessions per month to qualify for Mediavine.

      2. How it usually works with guest posting is that once the post is live, both the host and the guest can then share the post on social media etc. If the host has a more established website then the guest poster will get a quality backlink from them. There will be no penalty if you are both legitimately sharing a post anywhere and everywhere. In fact Google loves this because it shows that both parties have legit websites and that they are collaborating. Win-win.

      -Irma 🙂

  6. Thank you for the post! I am definitely in need of some goal setting strategies. My site is very new so for now I will be focused on the productivity goals. I have a recipe site, so for now my goal is to post 1 recipe per week.

    • Way to go Christian and thank you for visiting us today,

      And best of luck with your website! Recipe sites are my favorite to visit, so I will bookmark yours.

      -Irma 🙂

  7. Thank you for the great information and advice! I am just starting out with my blog, and it looks like I will be learning a lot from your posts and newsletter. Some of the process is confusing, but I enjoyed the way you have listed and explained the ways to get your goals in order. I’m looking forward to learning much more to succeed with my site!

    • Awesome Gerri and thank you for visiting us today,

      Once I learned how to set business goals, it made my blogging life so much easier. I always know what I am supposed to be doing each day. I hope that they help you in the same way 🙂

      -Irma 🙂


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