If you are anything like me you are looking for the magic bullet that will increase traffic to your website.
Maybe this is your scenario: You create a website to share your knowledge and experience. You develop great content for it. Traffic trickles in but you expected a lot more. Where are all the people and why aren’t they coming to the site?
Don’t be discouraged. You just entered a new stage of your business development. It’s time to direct and drive traffic to your site. However, you don’t want just any traffic. You want targeted traffic.
Fair warning! This post is long, so pin/bookmark it for later!
*This post contains links. If you click a link and purchase something, I may receive a commission. My full disclosure is at the bottom of the page*
What is targeted traffic?
Targeted traffic is the portion of traffic that is a part of your target market and arrives at your site due to marketing strategies and offers crafted specifically to grab their attention. These pre-qualified visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal customers.
With millions of websites on the internet vying for your target market’s attention, you need to actively attract and convert your ideal buyers. Also known as your avatar or ideal customer.
How to define your target audience
To refresh your memory, creating an avatar starts with a broad target audience. An example of a broad target audience could be women. Niching that down further, an example could be middle-aged women. Going one-step further, you could target single, middle-aged, women.
As you can see, you can continue niching your audience down as needed. When you know your target audience well, you can successfully market to them by providing the information and solutions they need.
How to target your audience for increased traffic
While knowledge of online technology and marketing is very helpful, you don’t have to be an expert. You can learn as you go. Implementing what you learn, as you learn it, can make a real difference to your bottom line.
Consider beginning with Search Engine Optimization (SEO). It’s not as scary as it sounds. In fact, it’s one of the easiest technology/marketing strategies to learn and implement.
With a little knowledge about how to use keywords and a keyword research tool, you can get started right away. Just place the keywords in prominent places such as in your headlines, links, categories, descriptions, etc., in order to encourage your viewers to click, read more, and take action.
Next, create engaging content
This includes posts, images, and other items.
Ask pertinent questions in the title or in the first paragraph to keep your audience engaged. Learn the difference between writing for your audience and writing at them.
Create an email list where you can get to know your readers better and promote items they want and need. You do not have to start selling right away. You can just ease into it by placing links to helpful information in your newsletter. I highly recommend MailerLite for a free, robust platform to connect with your subscribers.
Once you have your mailing list set up, you’ll need to convert website visitors into email subscribers. Do this with a content upgrade to one of your most popular blog posts. Add in a useful checklist, cheat-sheet, resource list or other free item to entice opt-ins.
Offer your item within the text of your opt-in box or pop-up. Set the timer on the pop up for when the visitor has scrolled 50% of the way through the post.
Promote, Promote, Promote
Social media platforms like Facebook, YouTube, Twitter, Reddit, Pinterest, and others can help you gain targeted traffic. Once you discover the social media sites that your readers favor, share post teasers, and other info on those sites to bring more targeted traffic to you.
Each social media platform caters and appeals to a slightly different group of people. For you, this means that some social media sites will be a better fit for your business and its goals than other social media sites are.
Make note of the social media platforms that bring you the most traffic and learn all that you can about how to use it.
Getting traffic to your site isn’t difficult
Search engines can do a lot of the work for you. However, the key to getting the right traffic is to make effective use of search engines and other options available to you. With that said, you can try any and all of the following tips to increase traffic on your website.
HERE ARE 21 PROVEN WAYS TO INCREASE TRAFFIC TO YOUR WEBSITE
Use these ideas to help you reach your target market and your goals.
- Set yourself up as an authority – The topic you chose for your website is one you know a great deal about. People in your circles see you as an “authority” on this subject.
To help others see you in this light, share, share, and share some more. Get out there and “be seen” in your local area and online. Share your knowledge and experiences on your website.
Offer to guest post on similar sites. Team up with another authority figure. Host a webinar to teach or mentor others. Mention and quote your favorite authorities. Sponsor events. Stay up to date on your topic to keep traffic coming your way.
Above all, keep learning and sharing in a variety of ways and places to build your authority reputation.
- Collect and review traffic data – Learn how to collect and use traffic data to analyze your web traffic, marketing endeavors, and advertising campaigns. Keeping track of where your traffic comes from, what actions visitors take, and where they go, enables you to identify what works, what doesn’t work, and what you can do to draw more targeted traffic to your website.
Related Post: Google Analytics Tutorial
- Don’t be afraid of learning SEO. Search Engine Optimization (SEO) is the art of raising your position on search engine results pages (SERPs) by using specific strategies, techniques, and tactics. The higher you are on the results page, the higher your ranking is and the more targeted leads you’ll get.
Related Post: Top 9 SEO tips
- Create interactive blog posts – Content is king, queen, and everything else royal these days. Your content needs to be interactive.
Ask questions that allude to a problem and its solution. For example, a life coach that wants to find readers who need more money and a positive mindset could create a blog post asking something like, “How Are Negative Thoughts Limiting Your Paycheck?” Readers who can relate, that is those that have negative thoughts and want more money will click through to find out more. Remember to use an enticing call-to-action in your promotions to encourage click-through.
- Get a good pop-up for email capture – Having a good pop-up email capture in place can literally make the difference between being forgotten and making multiple sales.
Since pop-ups can be annoying, especially if not used properly, it’s important to choose a pop-up that has a variety of options and features. I use MailerLite and my pop-up is set to appear when a user scrolls to 50%. This way I know I am targeting people who are reading my blog post.
Related Post: How To Use MailerLite
As well, the pop-up is also set to pop-up again if the subscriber has not signed up after 1 month.
When you have more control of how, when, and where the pop-up appears, you can gently remind your reader to sign up for your offer. Remember, your visitor comes for info.
If the pop-up covers up or restricts viewing the info before they know it’s good, they may just leave the page, never to return. Use pop-ups wisely.
- Create a free printable worksheet to give visitors – After explaining an advanced or confusing concept, offer visitors a printable worksheet or checklist related to the concept.
This strategy is especially beneficial to you if you offer product report packages that also contain worksheets. The visitor gets to see just how much product worksheets can help them, while search engines index the download page.
With very little effort on your part, you may find that your free-to-visitor worksheet goes viral and attracts a lot of traffic.
Printables are easily created in Canva. Sign up is quick and free, and they have thousands of templates, as well as a huge library of free stock photos. I use Canva for all my blog graphics and opt-in incentives.
Related Post: Simple Branding Tutorial. Learn to use free Canva, a graphic design tool.
7. Create a top 10 list– Create a top 10 list of the most important skills your reader should have on a particular subject.
Sometimes they just want a quick fix and need a little hope that there is a solution for what they consider their problem.
8. Create plenty of How-to Posts – Millions of people search the internet with the words “How to” in front of their search.
How to posts will bring targeted traffic to your website with people searching for that very same query.
9. Market and network connections new and old – “Make new friends but keep the old. One is silver and the other gold.”
Keeping up with your market and network connections can give you an edge, especially when it comes to traffic. Keep in touch with your existing connections but remember to make and build relationships with new people in your industry.
Both new and old connections can be an advantage to your business and send targeted traffic to your website.
- Create engaging headlines – Make sure your blog posts have well-crafted titles and headlines as well as sub-headings, when applicable. Your titles and headlines should be engaging, contain power words to encourage action, pique curiosity, and when possible, allude to the solution of a problem.
CoSchedule has a free headline analyzer to help you create awesome headlines. No need to sign up; just keep the window open while you are editing or you will have to sign in again.
Related Post: 101 Great blog post titles that really work! (they also work as newsletter subject lines for a win-win)
And while you are there, check out the CoSchedule resource library and download any of the bundles of helpful tools to create better blog posts, headlines, and emails.
- Create a tutorial – Nothing beats a great tutorial to reach your target audience. You can begin with a teaser alert telling your mailing list readers that you will be working on a tutorial for them.
Send another email announcing that in two weeks the tutorial will be ready. Send out emails with dates and times to have readers sign up. Limit the special offer by time or number to create a sense of urgency.
12. Offer hacks on topics of interest – People love short cuts or hacks. Create posts on how to use topic related hacks to make life easier for your target market.
You may be surprised how many people use the word, “hack” when doing a search for your topics.
13. Join Webtalk – If you’ve done Facebook, Twitter and Pinterest, then try Webtalk. Webtalk is the latest in social sharing and it is free to join. With the soon-to-be death of G+, many of the people that I network with have moved over to Webtalk.
You can share your content with other users around the world, while meeting new people and networking. It’s a wonderful way to have your content spread.
Never heard of Webtalk? Here is a short video to introduce you!
- Learn how to use YouTube – For many website owners, writing keeps them busy. They don’t often think of putting themselves out there on video. Consider learning how to use YouTube and creating your own channel to capture targeted traffic. Web users love videos.
Afraid of getting in front of the camera? Do not let that stop you.
Related Post: Fear of Success
- Use your elevator speech – If you want to draw more traffic, craft and practice your ever-ready elevator speech.
Write out a short synopsis of who you are and why you are doing what you do. Read it out loud to yourself until you have honed it. Be prepared to use this elevator speech whenever someone asks you what you are up to these days.
As well, the elevator speech lets your prospects know what you do, why you do it, and most importantly, how this could benefit them.
Snippets can also be used in various places on your website as part of the descriptions.
- Include links to relevant posts – Clearly this one is a favorite of mine 😉
Links are important, both incoming and outgoing links. Make it a priority to link related posts on your site to each other. This is often referred to as “internal” linking.
Here is an example: Related Post: How I recovered my Pinterest Analytics
In addition, occasionally link to related content on expert sites. This is called “external” linking. See point #10 and the links I added for CoSchedule.
Linking to expert or authority sites can help to elevate your authority standing. When a website refers to and links to your site, it is referred to as an “incoming” link.
- Create a newsletter – Once your mailing list is set up, it’s time to create a newsletter.
You may think these are too time-consuming or you don’t have the right skills. Don’t worry. Your newsletter can be as simple as an update or the notification of a new product.
MailerLite, Constant Contact, AWeber, and Mail Chimp are popular email marketing platforms that help you stay connected with your prospects and loyal customers through autoresponders, newsletters, and other forms of email correspondence.
- Run a contest or sweepstakes – Before you create a contest or run a sweepstakes, be sure to know the difference both professionally and legally. Every state has its own rules when it comes to what differentiates the two.
However, a properly run and executed sweepstakes or contest can bring in loads of traffic and plenty of new list sign ups. Consider hosting these several times a year rather just during the traditional “holiday season.”
I know bloggers who swear by using contests on Facebook to get traffic. I am not familiar with the details these days (terms of service?). Consider an inexpensive prize, like a gift card, when starting out.
- Make your website search engine friendly – Your website content should relate to the needs and wants of your target market.
While visitors will share website posts and other info, search engines play the most prominent role in your success. Keep them happy by beginning with a quality website theme or template.
Poorly coded or outdated themes can do more harm than good. This is true now more than ever since Gutenberg arrived for WordPress. Many themes have not updated yet. Some may never.
Learn and implement solid Search Engine Optimization practices. When you know the tried and true SEO techniques, you aren’t as easily scammed by “do-it-quick” sales pitches, empty promises, or black-hat strategies for gaining traffic or money. Remember, if it sounds too good to be true, it probably isn’t true.
- Create a Facebook group – When you create a Facebook group related to your business, you essentially create a community where people with similar interests can interact with you and each other.
We all talk about how busy our lives are but we often find time to “wind down” or “start the day” with social media interaction. A Facebook group can be a great way to find new leads and connect with existing customers.
It is also the best way to connect with your subscribers. Invite them to join your group to learn what they need most.
As well, invite people to join your group from your blog posts. Especially complicated or detailed posts. Give readers a chance to gain clarification while helping you to refine what you write about.
- Keep in touch – If you are between contests or new product messages, make certain to keep in touch with your readers.
Email about a good article on a related hot topic.
Send a message about your latest post.
Just keep feeding your readers information they are interested in.
If it is a new season, send them an infographic with some interesting topic related facts.
Create an infographic with one of your own sayings and pass it along.
I hope that you have enjoyed this post and found it helpful. Please share with others…sharing is caring! Let me know in the comments if these tips work for you!
And sign up for my free weekly newsletter to grab 30 more ways to increase traffic to your website.
Until next time, happy blogging and follow me on Pinterest!