Website Content Ideas for New Bloggers

Website content ideas can flow…and ebb. If you are stuck with no ideas and your deadline is fast approaching, I have several ideas that can help!

I used to think that bloggers were all just sitting around drinking coffee and watching their bank accounts fill up with money, but that is not exactly how it goes.

One day, I want to be the person who writes from anywhere in the world about whatever I want, with my trusty laptop travelling the world with me. For now, I am building up a site worthy of that future.

And you can too!

This post was originally published on November 29, 2017 and has been updated to be current with new information. This post may contain affiliate links. If you click a link and make a purchase I may receive a commission at no extra cost to you. Full disclosure is here.

Welcome to Fearless Affiliate. My name is Irma and I help new bloggers to learn the ropes. There is a lot to take in that first year of blogging, from choosing a niche to changing your mindset from worker bee mentality to that of successful entrepreneur.

I like to focus on practical information and positive thinking, so if that sounds good to you please sign up for my weekly newsletter of tips and free stuff for bloggers. In return you will get the password to my resource library of PDF printables for bloggers like my 101 Blog Post Titles swipe file.#win-win


Brain Dump

This is a great way to get started with writing posts and developing the heart of your website. Look at your niche and choose 3 main topics. Write these across the top of a piece of paper.

Under each topic try to brainstorm 10 blog post ideas. Try to search Google for ideas if you need to, or just go with your gut on what you want to create. That should give you 30 post ideas.

Imagine starting a new website in your niche…what do you want to share with people who are just getting started? What are the first steps? What comes next?

Keep a document on your desktop with your ideas, and as you write about them you will naturally find new things to write about. You will also get ideas from comments on your posts. Follow the flow of these ideas in order to help your readers learn and grow with your niche.

Use Google Search Suggestions

Yes, Google wants to help you succeed. Search your topic and hit enter; then scroll down to the bottom of the page and look for “Searches Related To…” for more ideas.

Also sign up for email alerts for Google Trends and Google Alerts, to get plenty of new content ideas.

Start Writing A Series of Posts On One Topic

You could write several posts that link together a larger idea.

For example, you could write posts on how to de-clutter a child’s play room. Posts could include how to get rid of toys, how to get the most use from that space, how to decorate your sons playroom in preparation for your new baby girl etc.

Be sure to add links to the other related posts for extra Google juice!

Listen To Podcasts

And watch webinars and Facebook Live’s in your niche. Facebook Live is great because you can see real-time comments and get ideas from them.

Be sure to re-read comments on your website for ways to help your audience.

Write Reviews

Are there affiliate products, eBooks or courses available in your niche? Have you bought courses or books but have not written a review for them? Now is the time.

The number one rule of writing an affiliate review, is to write honest reviews. You audience will thank you for helping them discern great from junk. If you write honest reviews, and they are accurate, you will gain credibility and visitors will be more likely to trust your other opinions.

I accept that not all products work 100% optimally for all people. But if I take someones word that this is a great product, and it is not, or other reviews on the internet say that this is indeed an inferior product, I am not likely to trust that reviewer.

Be Honest 

Following up on that last point, be sure to tell your readers why you are promoting a product, especially if you have tried it. Do not be afraid to express your feelings about great products. If you thought the product sucked, but then something happened to show how great it is, tell people.

Maybe the product does three things, and in your review it under-performed in two of them, but exceeded your expectations in the third area…tell people, because it may be that third area that they need the product for in their own lives.

If the product brings up positive emotions within you, write about it!

Write For Your Audience

When you write a post, try to keep your audience in the forefront. If you have not done the exercise to discover your avatar, I encourage you to sign up for my newsletter to get my 8-page Avatar Worksheet. This worksheet will help you sort out who you write to for better conversions.


Thinking of your avatar while writing is a good habit to get into. What is the pain point you are solving with your blog post? More importantly, what feeling will come with successfully fixing this pain point?

For most of us, we are seek feelings like freedom or security or success i.e. more time, less struggle, less stress, or a better way to do something.

Perhaps your avatar just wants someone to be honest with them

Give them what they need so that they can move forward and make a change in their life.

Promote products that actually help people and write posts that help people. Success is slower this way, but you build up an audience that will be with you for a much longer time and will be likely to take your advice on much of what you write about.

Website Content Ideas For New Bloggers
PIN IT!! Website Content Ideas For New Bloggers

I Don’t Know How To Write!

In the early days of your website, you may not know what to write about…or how. While I would suggest just powering through those thoughts, there are alternatives:

1. Outsourcing:

Yes, you can hire someone to do the work for you. is a website of freelance writers and there are several sites like this out on the net.

There are a variety of ways to hire and to pay writers, which gives you some flexibility; however this can be costly if you need to build up a lot of posts to add credibility to your website.

Alternatively, while searching for content to buy, you may find ideas for topics that you can write yourself.

2. Content from Article Directories:

Like These are free articles, but as has been written in the past, you get what you pay for. For the most part, you cannot edit the content of the articles, so if it not a match to your site, you cannot fix this.

Also, because anyone can get articles from these sites, you may be posting duplicate content. Only the first person to post the article gets credit for the content.

Everyone else goes to the bottom of the searches with “supplementary results”.

You also have to link to whatever link the author says, and you cannot add your own affiliate links. #risky.

3. Private Label Rights (PLR) Content:

PLR is content written by other people that you can buy and re-brand.

You are encouraged to modify the content to make it unique for your website. This is because some people buy PLR but do not modify it. You do not want an identical version on your site, as Google would consider it as “copied”. #spam

It is said that the PLR content that you purchase may be higher quality than the cheapest articles at places like upwork, but you will have to figure that out for yourself.

When searching for quality PLR, look at websites that offer a couple of freebies.

Freebies are likely out of date content, but it gives you an idea of the writing quality.

Sign up for newsletters from PLR websites; you always get good coupons or deals from quality websites if you subscribe. Use these coupons or deals to save money if you are still unsure of the quality.

I see a lot of PLR for health and wellness topics, like stress, goal setting, diet and exercise etc

Be careful of free PLR content, as most of it is outdated and is likely duplicate content by now.

If you are hesitant to write your own content, you can download some free PLR content and then just use it to practice writing your own articles. You may be able to find content ideas by searching around PLR sites as well

4. Blogging:

If you can talk then you can write! Use the informality of blogging to write the way you would speak to family or close friends.

Think of telling your best friend about the new blender that you just bought- what you like, what you don’t like and why you were stuck buying the red one (it was the display model and it came with extra features as a bonus for the same price!).

If you come across as a friend willing to share your successes and failures, people will be able to relate.

I remember visiting a food blog where the author of the post was holding up the finished product in her hand, and she was wearing a bandaid on her finger. Funny and gross…and human.


Sometimes we are so overwhelmed trying to figure everything out that we cannot see the forest for the trees. I hope that I have given you some new ideas for sussing out some new content.

Please share this posts with others…sharing is caring! And sign up for my FREE weekly newsletter of tips and free stuff for bloggers. As a bonus fr signing up you will get the password for my Resource Library of PDF printables for bloggers, like my SEO Checklist or my Copywriting Checklist. #win-win


And follow me on Pinterest!

-Irma πŸ™‚

Website Content Ideas for New Bloggers

26 thoughts on “Website Content Ideas for New Bloggers”

  1. Hello!
    This is kind of off topic but I need some help from an established blog. Is it hard to set up your own blog?

    I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin.

    Do you have any tips or suggestions?
    With thanks

    • Hello and thank you for visiting us,

      If you purchase hosting, it usually comes with a free one-click WordPress install, which helps anyone start blogging. I recommend Siteground hosting, because of the quality of their support.

      You can also purchase a domain from Siteground, if you don’t already have one. I would recommend purchasing your domain elsewhere, as it is not good to put all of your eggs in one basket so-to-speak. But if you don’t want to shop around, get your domain registered for one year and then move it later.

      WordPress is not too complicated and there are tons of videos on YouTube for how to use it. WordPress is the popular choice because of this, but I have never used anything else.

      I wish you the best of luck!

  2. I enjoyed this post Irma.

    Content is the number 1 biggest draw on my available time, as it likely is for most people starting out. It’s not just the writing itself (research, developing a voice, actual writing!) but also the creation of ideas, researching them to see if they work out and planning how it might fit overall into your blogging schedule… it’s exhausting!

    With this comes a small form of burnout… especially around ideas. Your post helps here I feel since it offers some approaches to dealing with this.

    Many thanks.

    • Hello Paul,

      Thank you and thanks for visiting us today.

      I struggled so much with creating content in the early days of my blog. I wrote tiny articles on a broad range of subjects while trying to figure blogging out.

      What helped me the most was writing a series of posts on one subject. This gave me an opportunity to really “flesh out” a topic and it gave me many more ideas for new posts. win-win! This also helped me to focus on what I really want to write about, which those tiny articles didn’t help with at all.

      -Irma πŸ™‚

    • Hi and thank you for visiting today!

      Absolutely! You can do freelance anytime and work with Fiverr for example, and have a blog on whatever niche you choose. In fact, I would recommend it!

      Having multiple streams of income is beneficial, on the off chance that one of the streams “dries up”. I think an awesome goal would be to have at least 3 to 5 different ways to earn money.

      -Irma πŸ™‚

  3. Hi Irma, thank you for this. I can totally relate as I was once, or I guess still a work in progress writer/blogger. Finding comfort in reading your article makes me think of my journey so far. Honesty and writing for your target audience hit me because this is where I first struggled. What product should I write? How will my readers trust me? In the end, truthfulness made a mark as our readers would know if we are just trying to impress or we are speaking from experience and with our heart. Again, thank you for this as it kept me grounded in this journey =)

    • Hello JR and thank you for visiting us today πŸ™‚

      I appreciate your positive comments. I think that honesty shines through in writing and separates us from those who are just in it for the money. I wish you the best with your website and future successes!

      Irma πŸ™‚

  4. Hello Irma,

    Thank you for the encouraging article. I’m blogger, too. I find your blog interesting, informative and with excellent advice. I especially liked the one of being honest. In my opinion, it’s important both in life and job. You can not fool anyone
    Wishing you the best of success,

    • Hello Vesna and thank you for visiting us today!

      Thank you for your kind words πŸ™‚

      Irma πŸ™‚

  5. Great helpful article on this site, thank you!
    Braindump yeah!!
    Kind regards,

    • Hi Kit and thank you for visiting today! And thank you for your kind comments.

      Irma πŸ™‚

  6. I love how you seem to be speaking directly to me with this blog…so personal, so practical, so doable. Great information and advice for a blogger who is working to build a business online. Thank you. I found your words encouraging, too.

    • Awwh thank you Annie and thank you for visiting us today!

      Irma πŸ™‚

  7. I very much enjoyed your article. I’m new to blogging and, while i’m a proficient enough writer, I at times think too much and have a hard time keeping my writing focused and on track. I really like how easy your writing is to read and follow. I feel like I just hand a really good conversation with you about writing content for my website, and now I can use some or your suggestions when I write from now on. Thanks

    • Hello Nick and thank you for visiting us today!

      And thank you for you very kind words! Best of luck to you and your website; I am bookmarking it so that I can learn more about drones!

      Irma πŸ™‚

  8. I completely agree with you that blogging or writing content for your website is indeed hard work. Anything less will just be a waste of time since nobody will read it if they do not find your post useful and relevant.

    However, I beg to disagree in some ways, with your suggestion or recommendation to outsource your content. This is especially true if you are in the early stages of building your site. Why? It is because you won’t have the knowledge and proficiency yet to assess and evaluate whether the outsourced content that you get is of high quality and of value since you yourself lack the experience still.

    I would rather recommend work on writing your blogs yourself first and build on your skills and as you grow your website and in the same way you grow your business, then you can begin to consider outsourcing.

    The process of looking for a reliable and trustworthy writer to outsource with is a different topic altogether but that in itself is hard to find so that’s also another reason, why I don’t find it wise to outsource especially for inexperienced bloggers.


    • Hello Mark and thank you for visiting us today,

      I completely agree! I do not recommend outsourcing, however there will always be some people who do not feel that they have the skills to write about their passion. It is better for them to try outsourcing, at least to see what it offers, which will hopefully lead them to create content themselves when they see what they get for their money!

      I know that I was self conscious about writing, but I just ignored those feelings and moved forward, believing that once my writing improved it would hopefully coincide with more traffic who might not notice my inferior skills in my earlier posts lol.

      Irma πŸ™‚

  9. Hello and thanks for sharing this wonderful post, you are right about what you said. What you have written is an excellent guide to help both the beginners and those who may have been at this for a while. thanks for sharing.

    • Hello Norman and thank you for visiting us today!

      And thank you for your very kind words πŸ™‚

      Irma πŸ™‚

  10. I always write honest reviews, however, some other people describe the product as perfect so I thought that we may lose some revenue in the process. What do you think about it and what should we do to prevent it?

    • Hi Furkan and thank you for visiting today,

      Perhaps they think the product is perfect? I know some people get really excited about some things. When I read reviews like that, I tend to search the net for more reviews to see if everyone thinks the product is perfect. If I tend to believe the original writer, I will still purchase through them.

      I believe that honesty is its own reward, and that it will work in our favor, either soon or in the future. The universe is constantly trying to balance itself (karma??) πŸ˜‰

      Irma πŸ™‚

  11. Definitely, creating a valuable content for a website can be a very challenging. I like your tips and particularly found useful the information about the private label rights (PLR) content, and I glad I read your post! Thanks.

    • Hello Olina and thank you for visiting today!

      Yes, the pitfalls of free PLR. I got lots of great post ideas from them though lol.

      Irma πŸ™‚

  12. I find it very challenging to create as much content for my blog as I “should”, so I can keep my organic traffic momentum going. My one experience trying to hire and outsource on fiver was an absolute disaster, it took more work to fix and research the article than if I would have just done it myself. That said, I will check out upwork! Thanks for the great suggestions

    • Hello Penelope and thank you for visiting us today!

      And thanks for sharing your experience! I have purchased free PLR articles in the past but did not try to outsource my writing, though I have bookmarked a few places in case I wanted to, so I am glad that you commented with your experience.

      Best of luck with your awesome website!
      Irma πŸ™‚


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