SEO stands for Search Engine Optimization, with the main point here being OPTIMIZATION. It is what bloggers do to rank higher in search engines. Google ranks by authority and relevance, which you can achieve with quality content and fully researched topics. Here are some tips to help you become an SEO expert.
top 9 SEO tips
Google is always working on ways to improve the results when a user searches. When the Hummingbird algorithm came out, it was made to analyze and rank content in terms of topics as opposed to keywords. This means that Google will rank you better if your content is fully explored.
Longer, more detailed posts are the way to go now. You will need to do your homework and answer the 5 w’s, and essentially become a true “authority” in all of your posts to get the most from Google’s algorithms.
You should always make quality, engaging content your number one priority. Be sure to sprinkle your posts with other related keywords and keep updating them when you can. Google loves updated posts.
WHY IS SEO IMPORTANT?
1: If you want to grow traffic to your website
You are going to want Google to be able to find it and to be able to send user’s to you. SEO connects you to someone looking for you, and makes your website user friendly, faster and easier to navigate.
The more you tweak your content to Googles algorithm, the better.
Google is trying to distance themselves from all the bad practices that helped people gain rank from stuffing keywords and using fake seo backlinks. Those days are gone and the rules are stricter. They are also the easiest way to avoid penalties while climbing the ranks naturally.
If you are wondering how long it takes to rank naturally, Ahrefs has an interesting read aptly titled “How Long Does It Take to Rank”
2: You must be clear about what your audience is looking for
And how you can provide it in a sea of competition. There are over 3 billion people online EVERY DAY. You need to know who these searchers are and how to attract their attention as part of your overall SEO strategy.
Researching your topic thoroughly is the best way to get started.
Need help niching-down your avatar? This video may help:
Optimizing your posts to improve SEO is next.
An excellent article by Brian Dean from Backlinko is to be sure that your content is structured. Skyscraper Technique is a strategy that assures that you create content that is already popular. And a great way to learn how to do SEO.
Scroll down the page for the video that explains how you can replicate this strategy. And if you implement this technique you will get amazing quality backlinks which Google loves. Yay, more SEO.
3: What is the one main idea for your post?
Use Google to see what kinds of questions people ask about it. Go to Google, and start typing in your idea. Watch to see the results that pop up before you finish your keyword/s. And be sure to check out the bottom of the page for “Searches related to…” which shows highlighted keywords.
Also use the alphabet soup technique for discovering interesting content ideas. Write all the related ideas down; you can use them for future blog posts.
Pick one theme or idea for your post and write about that.
Giving visitors the best and most authoritative experience will bring them back again, and that is the point of SEO.
HOW EFFECTIVE IS SEO?
SEO is extremely effective if you create content that:
4: Correctly match the post’s title
Do not make the mistake of using a juicy title to intrigue visitors and then not have the content to match! If you blog title says that the post is about blue poodles, then the post should be about blue poodles. Not a landing page to an affiliate product.
You should know enough about your subject to write 750 to 3000 words or more, effectively using your keyword.
The more in-depth and detailed the post, the better the reader experience. If your post gets too long, consider breaking it into two or more posts.
This goes a long way in creating a fan base, as people will know that they can count on you to have the information that they need. Encourage your audience to share your posts as well.
Related Post: 101 Great Blog Post Titles That Really Work (these work for email subject lines as well. And the examples have good ideas for blog posts!)
5: Write posts that use a normal, conversational tone
And that matches a user’s ability to search using voice, which is more natural sounding. Have your post give off an air of a casual, friendly speaker giving the reader the information that they need and are searching for, which will offer trust to the visitor. Use common search terms and front load them into your title. Sprinkle related terms into the post.
Googles latest algorithm update shows searchers posts based on the intent of the search.
Exact match keywords and phrases do not guarantee that you will get on page one.
I was just thinking that something was up when I was searching for an exact-match blog post title and the Google search results were showing me all manner of blog posts except an exact match! Two days later I read this post “The Penalty-Proof SEO Strategy” which verified what happened to me.The word is out! Proper SEO is no longer about exact match keywords and is more about the intent of the blog post. Click To Tweet
6: Place keywords strategically
But do not overload your post with them!! These days you need synonyms and other related terms that match your keyword(s). This lets Google know what the topic of your post is so that it can be matched with search queries.
Create your post organically from your research; write content as if you are writing to inform an old friend of some useful information. Then do keyword research based on the topic of the post.
A great post from Ahrefs.com is 29 Best Free SEO Tools. Check it out if you need more information.
7: Include Meta and title tags.
Those boxes are there for a reason, and these are great places to use your keywords without looking like a spammer. Make them short, unique and descriptive. Optimized tags increase the click through rate, which also increases traffic.
Meta descriptions for your images are for the visually impaired, to explain what the image is. You can use keywords here as well.
Related Post: Writing Effective Meta Descriptions
Make Your Website Friendly to Google
8. Do not copy your content from other authors.
Create your posts, in your words, and with the intent to engage and entertain visitors. You want these people to return, and they will if they trust the content on your site and they trust YOU. If you get caught copying from another author, Google will ban you.
Build a relationship with the people who visit by giving them interesting content to read and follow up on, and increase your traffic naturally.
Related Post: Copying vs Duplicate Content
As you write more on your chosen niche, this will become easier because you know your subject more deeply.
9. As you climb the ranks with Google, you will naturally increase the traffic to your site.
This will create brand awareness, which also translates into more visitors, and more site trust. Continually tweaking your SEO is cost effective marketing since you are constantly using the most current information to improve traffic. Just by the fact that you are using Google to search means you are getting information on what people around the world are asking about!
Bonus tip: Optimize your site map.
Google ranks pages, not websites. Optimize your current page and then go back and do what you can to optimize your older posts. SEO is not a one-and-done kind of project. It is on-going work that needs regular maintenance.
The good news is that Google LOVES THIS. Google has no problems with you updating posts and the images and other media that is included in your post. Do it often.
You can use the ‘strikethrough’ option and then type in the current information. This also shows readers that you are on top of current information. Win-win.
Go to Googles Search Console and have them re-crawl that webpage. You do not need to change the publication date or do anything complicated. In fact changing the publication date can make your comments looks strangely out of tune. Don’t do it.
Related Post: Top 3 SEO Mistakes
Related Post: 21 Proven Ways to Increase Traffic To Your Website
Creating posts that are funny, timely and interesting is the best thing that you can do for your website, and it is the top priority for SEO.
You can also link your posts to your G+ account for a little boost because Google indexes shared Google+ content very quickly!
How is your SEO? What is your best SEO tips and do you have other tips that you can share with us? Let me know in the comments; I love to read them!
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