Last week we looked at the beginner steps of starting affiliate marketing, which is the most popular way to earn passive income. This week we will look at how to find affiliate products to promote.

Grab a cup of coffee and put your thinking cap on!

Related Post: Start Affiliate Marketing Today

*This post contains affiliate links. If you click a link and purchase something, I may receive a commission at no extra cost to you. This helps to fund my blog, so thank you! Full disclosure at the bottom of this page*

How to Find Affiliate Products to promote

 Once you have your website up and running, you should have a good idea of your target audience. You should also have a niche and possibly a sub-niche. For example, you could have a blog about cooking. Drilling down a bit, you could have a blog about organic cooking. And, taking that one step further, you may wish to specialize in homegrown organic vegetables and cooking.

What does this have to do with affiliate marketing? Once you have a clear and specific target audience in place, you can then delve into what your target audience wants to purchase. Once you know your audience, you can promote various kitchen tools, cookware, and utensils that make your organic homegrown cooking easier and faster too.

If you can help somebody to do something faster, quicker, easier, then you have a lot to market there.

Knowing your target audience and associating their potential needs, wants, and desires, your affiliate attempts will give you a better chance at being successful with your affiliate marketing endeavors.

Need a website? I would like to offer you two free websites that you can use to get started with affiliate marketing. You can put affiliate links on these websites, something that you cannot do with many free websites like the free wordpress.com. You will also get 10 lessons to help you set up WordPress on your site as well as some plugins, and create some pages and posts. Get started today with a side hustle that can turn into full time income!

Research Products for Your Target Audience

 One of the best ways to choose an affiliate is to do some research. Check out what others with similar blogs or websites are targeting. Visit forums to see what visitors are talking about, what their favorite products are in that category, and what they complain about most.

Try Products for Yourself

 Maybe you do reviews and try different products and post your comments. See what gets a reaction in a favorable manner and lean toward that product or service. Let’s say for example, you have a photography site and you use a certain type of camera. This is a perfect lead-in to place that item on your blog or website. Once you begin talking about that particular camera, you can then add the link into your blog post with a higher likelihood of someone clicking on it.

This is especially true if you are somewhat of an authority on your subject and have a fan base that you have created trust with, as well. If you are authentic and trustworthy and have established a good relationship with your visitors and readers, then chances are if you recommend something that you have used or tried, then your visitors will be more inclined to use or buy that item, as well.

 Associate Products Similar to Your Blog or Website for Affiliate Marketing Purposes

 In the example with the photography site, if you have already written about that particular camera, then dig a little deeper. Why not blog about a particular lens that you use for certain shots? Link back to a site that sells that particular lens. Choose a banner or ad that describes that item.

Again, if you use it and like it and have a trust relationship with your visitors, then chances are that you will feel and write more confidently about that product. And it is more likely that visitors will click the link or on the ad, and you will have more success with your affiliate marketing.

So search for affiliate programs that are a good match for your website.

One of my favorite affiliate programs is Ultimate Bundles. UB is an amazing program that offers bundles of digital products, in different niches, throughout the year. Most bundles also come with exclusive bonuses like digital downloads and/or free-trials of useful programs, and some items that are free but you have to pay shipping.

Bundle topics include: blogging (Genius Bloggers Toolkit, Work at Home bundle), Healthy Living, Meal Planning, crafting (Handmade with Love), Homemaking (Ultimate Homemaking bundle), Herbs & Essential Oils, and photography (Ultimate Photography bundle).

How To Find Affiliate Products
PIN IT! How To Find Affiliate Products

Exploring Affiliate Networks

 Affiliate networks act as the go-between for the affiliate and the merchant. Affiliate networks are responsible for several things such as the processing of payments, keeping an eye on commissions, as well as payments. Some of the more popular affiliate networks are:

Amazon

Amazon has been around since 1994 and Amazon Associates has been around since 1996, and is one of the first affiliate programs.

With Amazon Associates you can earn income by advertising hundreds upon thousands of products through Amazon.com. As an Amazon associate, you advertise a product using a link on your own website and when a consumer clicks through and makes a purchase, you earn a commission.

The beauty of using Amazon is that Amazon is a trusted and well-known name. This makes it more comfortable and trustworthy for consumers to click through and subsequently make that purchase.

Amazon associates is available in many countries, but you should check that your country is on the list. If it is, I would recommend that you have two Amazon accounts if you live outside of the USA. Have one that is specific to your country and a second that is the Amazon.com site. Since many shoppers are in the USA, this allows them to purchase at the best price.

As well, amazon.com has many products that are not available in Amazon’s outside of the US. Create both accounts and then use the OneLink feature to set the US Amazon site as the main site and get your links from it.

Some Other Networks – click to open in a new page

  1. ShareASale  (part of Awin)
  2. CJ Affiliate
  3. Rakuten 
  4. ClickBank 

ShareAsale offers digital products like Pic Monkey and Grammarly, and physical products like clothing (Reebok, NBAStore), food and drink (Lobster Anywhere, Winc) or gifts (Design it Yourself gift baskets) and they offer thousands of merchants that you can partner with in almost any niche.

Rakuten and CJ Affiliate are similar to ShareAsale. There are many more affiliate networks, so keep researching.

ClickBank is most suitable for digital products such as eBooks. You can expect more in commission when advertising digital products such as software, since the merchant does not have a lot of overhead. The eBook is a perfect example of low overhead costs.

eBay Partner Network helps you to get paid for sharing listings.

Related Post: How to Choose an Affiliate Marketing Program.

Related Post: Get Started with Clickbank!

Signing up for these affiliate networks is fairly easy. Once signed up, you can see how much earnings in dollars and cents or percentage wise you can earn. You will also be able to see which products are selling the most and which products have the most affiliates.

Another way to find affiliate products to promote is to type your niche and “+ affiliate” into Google and see what results pop up. With hundreds, if not thousands, of merchants to choose from, you are certain to find the right matches for you, your website, and your affiliate program, as well. So, with so many options, how do you find the one that is right for you?

Choosing What’s Best for You and Your Affiliate Program

 Does the Affiliate Tie in with Your Website? – One of the first things you may wish to look into is whether or not the product you are affiliating with ties nicely into your website. After all, you don’t want to have a photography blog and then start affiliating with cooking utensils. Try to keep it relevant. After all, if you are showing posts with beautiful and artistic photographs, then visitors are more inclined to want to take photos just like you – especially if you are an authority on a specific subject. For example, if you are a professional at taking photos of nature, then visitors may want to use the camera that you are using so that they can get the same results, as well.

Is it a Reputable Product and/or Company? – The word affiliate means to associate yourself with, so you want to be sure that you are associating yourself with reputable products and/or companies. If you are aligning yourself, your blog or your brand with a company, please make sure that it is a company of integrity – integrity meaning that the company stands behind their words and their products.

Ease of Use – For some, just the word marketing sends shivers down their spine. Then add the word affiliate and it may seem intimidating from the onset. Neither marketing nor anything that has to do with the Internet should be intimidating. An affiliate site should be easy to navigate and fairly easy to use.

How Much Money You Earn – It is important to understand the different methods of payment. For example, you can receive pay on a flat rate or you can receive a percentage. There is also the opportunity to receive recurring commissions as long as a consumer continues to pay for a monthly service, for example.

Be sure to check on the “hold” period for payouts. Many affiliate networks hold your money during the time that a product can be returned, and then only pay out on a certain day of the month. Please check the terms for each product, as they are all different.

Pay Attention to Conversion Formulas – When looking at products and merchants, take a look at conversion rates. If a merchant has a higher conversion rate – conversion rate meaning how many potential consumers actually turn into buyers – then that merchant may be worth considering more closely.

How to Choose an Affiliate Marketing Program

When it comes down to it, it really is just a matter of spending some time and doing your research. Do a compare and contrast. See what fits your needs best. Do the research.

Try an affiliate marketing program and see if it works for you. Sometimes, all the research in the world cannot compare to actually trying something. Be sure to give each product a fair amount of time to “work for you” and try promoting it in several ways to see if you get any clicks. Clicks mean interest so even if there is no sale, at least you know that there is some interest.

Ask friends, family members, business owners, and co-workers what affiliate programs they use and why. Word of mouth is still a great form of advertising, as well as a great form of researching. Get others’ opinions.

Summary of a Few Beginner’s Tips

  • Choose a niche you have experience with, are knowledgeable about, and feel passion for
  • Don’t be a salesman right out of the box; gain your audience’s trust
  • Be authentic; be vulnerable; be engaging
  • Create good content – make certain you have enough to say on the subject so that your audience views you as a person of authority and experience
  • Test out and review different products
  • Match your products with your blog or website
  • Do your research
  • Try out affiliate marketing and do the necessary work

I hope this has answered a few of your questions on how to choose an affiliate network that you can get suitable products to promote. Next week we will get into the marketing side with some best practices and tips for success.

If you like this post, please share it with others who may benefit from it. As they say, “A rising tides lifts all boats”. And sign up for my weekly newsletter of freebies, deals, and tips for bloggers. Click the sign up form below this post 🙂

Until next week, happy blogging and follow me on Pinterest!

-Irma 🙂

Author: Irma

A single mom and online entrepreneur, learning to navigate through courses, webinars, and PDF downloads to create a new life for myself, and to teach others to do the same!

Affiliate marketing is an amazing form of passive income. Start today so that you can ditch your 9-to-5 and create the future that you really want!

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28 thoughts on “How To Find Affiliate Products

  1. This was such great information. I am a new small business creative and I am just getting my new blog up and running and had no clue where to look for affiliate marketing opportunities. This made so much sense!! Thank you!

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    1. I am happy to help Tina and thank you for visiting today!

      Cheers,
      -Irma 🙂

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  2. Hi Irma,

    I really like the way you make blogging a delight and not a chore. Also the detail about affiliate marketing programs is an eye-opener.

    Thank you for sharing!

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    1. Thank you Stella and thanks for visiting us today,

      Cheers,
      -Irma 🙂

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  3. Very well written article. Love the name of your blog, “Fearless Affiliate”.

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    1. Thank you! And thank you for visiting us today,

      Cheers,
      -Irma 🙂

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  4. I recently created my site and just started looking into affiliate programs, are they all easy to join or to use? I tried to get into one, but they declined me since I just started my site. Which one is the best to start with?

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    1. Hello Jim and thank you for visiting us,

      I think that Amazon is the easiest to get into right away, however you need to make a sale within 6 months or they cancel your account. You can reapply and then have another 180 days.

      Many of the affiliate programs available through Share A Sale and CJ Affiliate are easy to get into. Try to find similar programs, for example two different website hosting companies, and apply to both of them and see if one accepts you faster than the other.

      If you cannot get accepted right away, start writing more content to fill out your site. As well, stick to learning as much as you can about how to market the ones that you are accepted to.

      Cheers,
      -Irma 🙂

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  5. Hello, lrma your website is so professional looking, the layout and the design are amazing. Affiliate marketing is a great way to make a good income from the comforts of your home. This is a good away to get away from the nine to five. The information that you are sharing here is of great help and will help so much people.

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    1. Hello Norman and thank you for visiting us again!

      I agree that affiliate marketing is great for passive income. I am also learning so much about how advertising works and how best to present offers to my readers, who may need that information. A learning curve yes, but worth it for being able to help people!

      Cheers,
      -Irma 🙂

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  6. great article. i cant believe Amazon has been around since 1994? Thats crazy. i agree with the importance of choosinga niche affiliate product with ones own interests as the making sure you do the work to obtain authority on products is the biggest challenge of them all. make sure you do the work, it isnt work if you enjoy what you are learning and writing about.

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    1. Hello Mr.Morrow and thank you for visiting us,

      I know right? Where was I in ’94? I agree, you need to enjoy what you are doing for ‘work’.

      Cheers,
      -Irma 🙂

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  7. Hi Irma.
    Many thanks for the comprehensive information. I’m definitely going to be following up on some of your advice. I have bookmarked your site so look forward to going through the rest of your content for more ideas that will help me become more successful online.
    Kind regards
    Andrew

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    1. Hello Andrew and thank you for visiting today,

      I appreciate your kind words and I am happy to help!

      Cheers,
      -Irma 🙂

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  8. Irma,
    Good detail on how to find affiliate products. Many times people think that all they have to do is make a website and add some links. I like how you make steps in making money online with affiliate marketing, it is not as easy as it looks.
    I have tried several programs and they are quite different, after Amazon what do you recommend for real products.
    John

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    1. Hello John and thank you for visiting today,

      I love ShareAsale. They have so many options in both digital and physical products, and there is something for pretty much every niche. Keep trying and sign up for as many programs as you want to get maximum benefit of the network.

      Cheers,
      -Irma 🙂

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  9. Thanks for this great information! As a new blogger and affiliate marketer, I love seeing a detailed list like this. It really helps me get off on the right foot. I mostly affiliate market with Amazon right now, but am looking into the others you mentioned! Thanks again

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    1. Hello Christina and thank you for visiting today and I am happy to help!

      Cheers,
      -Irma 🙂

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  10. This is great advice. I like that you recommended that we review the conversion rates when selecting a product. I would like to add that that will change over time. Fads come and go, seasons come and go and people’s buying habits change over time. I was so excited at the beginning of the year to be making money off a diet related product and then disappointed to see the consistent sales dry up around March when people were no longer thinking about dieting. But over time, you learn how to weather the ups and downs of affiliate marketing.

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    1. Hi Melinda and thank you for visiting us,

      I agree. I keep adding more affiliate products so that I can switch them up through the year and so that I always have relevant products to offer my readers.

      Cheers,
      -Irma 🙂

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  11. Hi, great post. Thank you for such detailed information.
    I have one question dough, which affiliate program will be the best for a blog about health and recipes?
    In which one I could find the most varieties of products?
    Thanks!

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    1. Hello Guillermo and thank you for visiting,

      ShareAsale and CJ Affiliate both have tons of health and wellness products to choose from. As well, if there are supplements that you enjoy using, they may have an affiliate program.

      Cheers,
      -Irma 🙂

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  12. Great Post! Really useful information and tips. I have a healthy living website and I’ve been looking for tips on how to choose an affiliate program. Thanks for this!

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    1. You are welcome Emma and thank you for visiting!

      Cheers,
      -Irma 🙂

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  13. Great article and so helpful to online builders
    I have bookmarked for future reference thank you

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    1. Hello Vicki and thank you for visiting today,

      You are welcome anytime 🙂

      Cheers,
      -Irma 🙂

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  14. Hi Irma, You have a lot of great information here about affiliate marketing and products. You are absolutely right about choosing products that are relevant to your niche.
    You have to produce quality content and give the reader what they’re looking for. Choosing a company for affiliates is crucial to your business. I agree that you should pick the best ones that are reputable for your product. I always stick with Clickbank or Amazon Associates. Thanks for some great tips!

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    1. Hi Rob and thank you for visiting us,

      Agreed! My favorite right now is Share A Sale, as they have a lot of products and it is easy to grab links.

      Cheers,
      -Irma 🙂

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