Creating Content for your Website
Creating content for your website is hard work! And do not let anyone tell you different. But at the same time, it is rewarding in a way that few things in this life are. When you get positive comments from visitors or requests to write specific content, well nothing feels quite so good! And you know that is because of what you are doing, you yourself and no one else!
I used to think that bloggers were all just sitting around drinking coffee and watching their bank accounts fill up with money, but that is not exactly how it goes. One day, I want to be the person who writes from anywhere in the world about whatever I want, with my trusty laptop travelling the world with me. For now, I am building up a site worthy of that future. And you can too!
This is a great way to get started with writing posts and developing the heart of your website. Look at what you want to promote (your niche) and try to find 20 or 30 topics that you can write about for your audience. Imagine getting started with whatever your niche is…what do you want to share with people who are just getting started? What are the first steps? What comes next?
Keep a document on your desktop with your ideas, and as you write about them you will naturally find new things to write about. You will also get ideas from comments on your posts. Follow the flow of these ideas in order to help your readers learn and grow with your niche.
Write Honest Reviews
This is the number one rule of writing, and especially for an affiliate site. If you write reviews, then write HONEST reviews. And please, please, please do not write glowing reviews of crappy products, especially if you have never tried the product. This goes double for people who are only promoting tons of digital products, and likely have not tried any of them.
I accept that not all products work 100% optimally for all people. But if I take someones word that this is a great product, and it is not, or other reviews on the internet say that this is indeed an inferior product, I am not likely to trust that reviewer.
As well, if you write honest reviews, and they are accurate, you will gain credibility and visitors will be more likely to trust all of your opinions!
Following up on that last point, be sure to tell your readers why you are promoting a product, especially if you have tried it. Do not be afraid to express your feelings about great products. If you thought the product sucked, but then something happened to show how great it is, tell people.
Maybe the product does three things, and in your review it underperformed in two of them, but exceeded your expectations in the third area…tell people, because it may be that third area that they need the product for in their own lives; who knows. If the product brings up positive emotions within you, write about it!
Write for your Audience
When you write a post, try to keep your audience in the forefront. Thinking of them while writing is a good habit to get into, and you can do this by incorporating your products and posts into stories. Like the time I killed my blender making mojitos after I forgot to turn the settings down. Everytime I used my blender after that I could smell the syrupy-minty-limey scent of goop in the gears…ew. Time for a new blender, and time for a blender review!
Think about what your audience wants and how you can help them achieve it. For most of us, we are seeking a feeling whether it is freedom or security or success; it is different for everyone. Perhaps they just want someone to be honest with them so that they can move forward and make a change in their life.
Promote products that actually help people and write posts that help people. Success is slower this way, but you build up an audience that will be with you for a much longer time and will be likely to take your advice on much of what you write about.
“I Don’t Know How To Write!!”
In the early days of your website, you may not know what to write about…or how. While I would suggest just powering through those thoughts, there are alternatives.
1. Outsourcing: Yes, you can hire someone to do the work for you. www.upwork.com is a website of freelance writers and there are several sites like this out on the net. There are a variety of ways to hire and to pay writers, which gives you some flexibility; however this can be costly if you need to build up a lot of posts to add credibility to your website.
2. Content from Article Directories: Like ezinearticles.com. These are free articles, but as has been written in the past, you get what you pay for. For the most part, you cannot edit the content of the articles, so if it not a match to your site, you cannot fix this.
Also, because anyone can get articles from these sites, you may be posting duplicate content. Only the first person to post the article gets credit for the content. Everyone else goes to the bottom of the searches with “supplementary results”. You also have to link to whatever link the author says, and you cannot add your own affiliate links. In other words, this is risky.
3. Private Label Rights (PLR) Content: If you purchase PLR content, then it becomes yours and you can do what you want with it. It is in your best interests to adapt any PLR content to your website, on the off chance that the entire article is being used elsewhere (duplicate content again).
It is said that the PLR content that you purchase may be higher quality than the cheapest articles at places like upwork, but you will have to figure that out for yourself.
Be careful of free PLR content, as most of it is outdated and is likely duplicate content by now. However, if you are hesitant to write your own content, you can download some free PLR content and then just use it to practice writing your own articles. You may be able to find content ideas by searching around PLR sites as well!
4. Blogging: The whole point of blogging was for people to be able to keep family and friends up to date on what is going on, so it is very informal and friendly and a perfect way to approach your audience. Essentially, if you can talk then you can write!
Think of telling your best friend about the new blender that you just bought- what you like, what you don’t like and why you were stuck buying the red one (it was the display model and it came with extra features as a bonus for the same price!). People want to know this stuff and if you come across as a friend willing to share your successes and failures, people will be able to relate. I remember visiting a food blog where the author of the post was holding up the finished product in her hand, and she was wearing a bandaid on her finger! How human is that? And endearing 🙂
Well, that is it for now. I hope this has been a helpful article for you, and if you like it, please share with others; the links are in the top right corner. If you have comments, please leave them in the box below, and thank you for visiting our website!