One of the first questions that potential bloggers ask when choosing a niche is “will my niche idea be profitable?”. I think that most niche websites can be profitable regardless of the niche. You may have to get creative, but it is totally do-able.
That being said, if you are looking into getting into the niche marketing business, then it is essential for you to know what makes a niche profitable. In order to determine if the niche that you have chosen will be profitable, you will have to take the time to do some research online. Here are four ways to help you answer the question “will my niche idea be profitable?’
1. Check the Marketplaces
You can browse marketplaces like Amazon and Clickbank to see if there is an interest in your potential niche. With Amazon, be sure to look for products, books, ebooks, and anything that Amazon thinks is related to the niche. This is a great way to get ideas for future products.
With Clickbank, you have to sign up (free) to get access to their library of digital products that you can promote. Clickbank has thousands of products for pretty much any niche you can think of, but you have to be discerning. If you see that the products related to your niche are “cheesy’ at best, consider how you can make a quality product to dominate the market.
You can enter broad keywords in their “Find Products” search bar to uncover niche products. Take a look at the results and see what products are popular. Those that are at the top of the results page are the most popular and is a good sign that there is some demand.
For more information on what keywords are and how to use them to search your niche’s potential, read my post Find Long Tail Keywords for Your Niche.
2. Check Google Search Volume
Finding out how many people are searching for your niche idea is an excellent way to answer “will my niche idea be profitable”. Clearly, if a lot of people are searching then you have a winner!
Enter your keywords or phrases into the search bar on the Google Keyword Planner tool to see the monthly volume of searches being conducted for that keyword. Searches that reach to at least 10,000 per month or higher show that there are a lot of people looking for help with that topic, which means it could end up being profitable.
I have a post on how to use this amazing free keyword tool. You can find it at Google Keyword Planner: A Free Keyword Tool
3. Use Google Trends
You can use Google Trends to quickly check to see whether or not your niche idea is on its way up or down.The best part of using Google Trends is all the visual information that you get like demographics and interest over time.This can be more inspiring than a black and white list of related keywords. You also get data going back to the early 2000’s, which is very helpful.
When it comes to picking a niche topic, you want to try and focus on evergreen niches rather than the hottest trends. Evergreen means that the information is timeless rather than seasonal or trendy (like fidget spinners RIP).
You can enter your niche idea or keyword into the search bar to see if it is a solid niche.
You can also see whether some of your niche ideas for blog posts are trending. This is a great way to get some extra Google juice by incorporating popular ideas within your niche. Google Trends is also a way to see when seasonal trends start so that you can be ready for them.
You can also use the Related Queries to find new topics for your blog. If you have not pinned down your niche yet, these may give you inspiration.
Look for popular blogs and websites to validate the online activity for your niche idea. If you find a lot of authority blogs and sites on your niche idea, it’s a good sign that there are customers online looking at that niche. A profitable niche will have easy to find hubs where the target audience hangs out, which allows you to network with the owners and drive traffic from those sites.
4. Forums and Message Boards
More massive forums with a lot of active members mean that people are passionate about the niche topic and are willing to discuss it and ask questions about it. When people are passionate about something, they are almost always prepared to spend money on it.
You can use FindAForum or Boardreader to find forums about your niche idea. Just type in your niche or niche idea and hit enter to be taken to the search results. When I searched my niche in Boardreader, many results came from Reddit, which is also an excellent place to find like-minded bloggers in your niche.
Other websites include Quora and the Warrior forum, which is a digital marketing forum. Not only do you find niche ideas at these sites, you get a look at what people are most searching for just by looking at the latest posts.
After you’ve gathered your data from these four tips, you can determine whether your niche idea will be profitable. If the data points to it not being profitable, don’t worry, there are plenty more niches that you can choose.
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